It has nearly 50 million followers on Instagram and the famous “Got It?” Making headlines for featuring in campaign: Hailey Bieber, months after her media feud with Selena Gomez, is making headlines for published photos. on her IG profile, which pictures her on a boat wearing a bikini and a T-shirt referencing the famous (and controversial) pro-milk ad campaign.
First released in 1993, “Got Milk” was made overseas Encourage consumption of cow’s milk and derivatives Through captivating, irreverent and “pop” spots involving well-known faces from the worlds of entertainment and sports.
As never before in this historical period, which has seen a strong shift in vegetable consumption, celebrity involvement has reached its peak: shortly before Bieber, Aubrey Plaza She was the face of an embarrassing advertisement for a producer of vegetable milk derived directly from wood: wooden milk, In recent months, Emma Roberts and Emily Ratajkowski have also featured in the campaign; Mexican singer Diego Boneta joined last year to relaunch the initiative in California.
Now, therefore, it’s Hailey Bieber’s turn — even if her support for the dairy industry has turned most people’s noses up: In the past, the model has spoken out in favor of a plant-based diet, highlighting its benefits Was, and about-face came at least unexpectedly. Many people took a negative view of Bieber’s post, pointing out The ethical cost of the dairy industry. Among them is a well-known vegan activist and photographer apple alexwho commented: “The reason dairy products are declining in popularity is because people are realizing that they are not cows and do not need to drink the mother’s milk that these animals produce for their young. not to mention what actually happens these cows In this depraved field”. He said it was sad to see him using his platform.”advertising a product based on animal abuse,
And, on the other hand, it’s impossible not to see the reality of this type of campaign: the dairy industry. facing an unprecedented crisis globally and these attempts – clumsy and ineffective – to recover, do nothing but represent the last whack in the tail of a productive sector that is now on its last legs. And the fact that various public figures like Hailey Bieber have shown their face in support of the dairy industry is now recognized by the whole world – scientific evidence in hand – as environmentally unstable e morally unacceptable This is a huge step backwards that we should not be dealing with now.
Also read: Aubrey Plaza’s testimonial of a shameful commercial that mocked plant milk: Another campaign in favor of cow’s milk is a hole in the water