The artist has been the latest in a long line of celebrities who have forgotten to remove the signature cardboard from their garments.
Forgetting to remove the label of a garment is a mistake of the most common. However, it is very striking when that lapse is suffered by celebrities backed by a team that takes care of even the smallest detail of their public appearances. This is the case of Jennifer López, who last weekend monopolized all the spotlights in the media presentation of the new Dolce & Gabbana collections in Venice. Like a baroque goddess, the actress and singer donned pants with a matching top that exposed her toned abdomen. A complete styling by Italian designers culminated in a spectacular cape curdled with rhinestones and handcrafted embroidery. A marvel that in some images was overshadowed by the large label that was seen inside the cape.
It was also in Venice where, last year, Georgina Rodríguez wore, on the occasion of the film festival, a pristine white style in which a huge black label on the inside of her jacket stood out, made by Ermanno Scervino, just as it could. read on it. Cristiano Ronaldo’s partner took the distraction with humor and echoed the carelessness on their social networks. Something similar also happened to Meghan Markle with a flattering red dress from the British brand Self Portrait, one of her favorites, which revealed the label at the bottom of the skirt upon arrival in Tonga. One of those official trips in which he gave us great ‘looks’ that are so much missed at the events of his in-laws.
It cannot always be attributed to an oversight, as there are firms that require that the garment transferred for an event be returned as it was loaned, that is, with the label on. A requirement that is not demanded by XXL Comunicación, an agency with more than 20 years of experience in fashion and lifestyle, with clients such as Custo Barcelona, Andrés Sardá or Lola Casademunt. “In this we are very careful and we have no problem removing the labels from the garments for events”, they say from the ‘showroom’ of the prestigious communication agency.
Assignments or gifts
But how do clothing firms work with celebrities? It works both with assignment and with gift of the pieces. “Depending on the character and the event, custom-made pieces are also made,” they explain from XXL Comunicación. “These loans are made in exchange for credits, mentions in networks and transfer of image, always by mutual agreement between the brand and the agency,” they detail. «We have ‘gifting’ actions (gifted pieces) for which we propose profiles (models, musicians, actors …) that are aligned with the client. On the other hand, when there are film festivals or national and international events, we do a study of those attending these events to offer them our signatures ”. “And,” they add, “we also received requests to provide clothing that we made with prior confirmation from the brand.”
Although it may seem tedious, a process can save firms and celebrities a lot of trouble. Fashion houses have seen well-known faces that move away from the image they want to convey to the public wearing their garments, a situation that has sometimes led to them getting in touch with the character in question to reach an economic agreement with which please both parties. That was what happened, for example, with Michael Sorrentino, one of the participants in the controversial reality show ‘Jersey Shore’.
The young man regularly wore Abercrombie & Fitch garments, which did not make any grace to the brand, which compensated the wayward contestant to opt for other brands.