Here is the TikTok Beauty Index. Which beauty trends, brands and influencers will be the most popular on TikTok in 2023? That’s what Cosmetify asked itself as it delved deeper into the world of beauty on TikTok, looking at hashtags, views, and follower counts. Cosmeticize also estimated the average earnings potential per post for a number of influencers on the app.
The most popular beauty trend TIK Tak for 2023 it is “Eyes of the Siren”, which has received more than 1.3 billion views using the hashtag #sireneyes. The trend features gradient eyeliner that elongates the eyes and creates a sensual and dramatic look. The trend was created by beauty influencer Danielle Marquand and has been worn by celebrities such as Bella Hadid, Rihanna, Megan Fox and Halsey.
The second trend is long eyelashes, the hashtag #longlashes has received more than 1 billion views. Not everyone enjoys wearing false eyelashes, so it is important that these people can achieve the look of long eyelashes naturally. For those who have naturally short lashes, you can use a disposable mascara wand to apply natural ingredients like castor oil to coat your lashes from base to tip and stimulate their growth. Alternatively, you can purchase a lash treatment that aims to achieve the same goal. You can then complete the look by purchasing a quality mascara and following the same process. The third trend is Pink Makeup, which has received over 581.6 million views on TikTok with the hashtag #pinkmakeup. The trend became especially popular after the release of the long-awaited film “Barbie” starring Margot Robbie. TikTok beauty influencers are applying pink shades all over the face, including eyelids, lips, cheeks, and even the under-eye area. Many celebrities have been spotted wearing pink makeup at Barbie premieres, including Margot herself, Issa Rae, Karol G and Kiersey Clemons.
Retinol is the most popular skincare trend on TikTok in 2023 with 4.8 billion views on the hashtag #retinol, followed by niacinamide with 2.3 billion views on the hashtag #niacinmid and acne patches with 544.5 million views on the hashtag #pimplepatches.
The most popular cosmetic brand on TikTok in 2023 is Huda Beauty, which has amassed over 8.7 million subscribers and 187.2 million video likes on the platform. The official hashtag #hudabeauty on TikTok also has over 5.7 billion views. The brand was founded in 2013 by celebrity makeup artist Huda Kattan and now offers over 140 different products. TikTok’s second most popular beauty brand is Rare beauty, founded in 2019 by actress and singer Selena Gomez. On TikTok, the brand has amassed over 3.5 million followers, 50.3 million video likes, and 5.7 billion views on the official hashtag #rarebeauty. Another celebrity-led beauty brand that has proven popular on TikTok this year. Florence by Mills. The brand was founded in 2019 by Stranger Things star Millie Bobby Brown and the name was inspired by Millie’s great-grandmother. With over 3.4 million followers, 50.3 million video likes and 2.9 billion views on #florencebymills, the brand’s popularity on TikTok is growing.
The most popular skincare brand on TikTok in 2023 is Ordinary, amassing over 1.1 million followers and 13.3 million likes on the platform. The official hashtag #theordinary on TikTok also has over 3.4 billion views. The brand was founded in 2016 by Brandon Truax and saw wholesale revenue more than double in its first year. The second most popular skincare brand on TikTok is SeraVe, founded in 2005 by Tom Ellison. On TikTok, the brand has amassed over 1.3 million followers, 5.5 million video likes, and 8.8 billion views on the official hashtag #cerave. Old and reliable brand, Niveais the third most popular skincare brand on TikTok in 2023. The brand was founded in 1911 and has amassed over 1.1 million followers, 5.6 million video likes and 4.1 billion views using the official #nivea hashtag on the platform.
When it comes to influencers, the biggest beauty influencers on TikTok in 2023 are media personalities and entrepreneurs. Kylie Jenner. Kylie has amassed over 54.4 million followers and 1.2 billion likes on TikTok videos, earning approximately over $87,000 per video. The second largest beauty influencer on TikTok is James Charles who currently has over 38 million subscribers and 1.2 billion likes on videos on the platform. It is estimated that James earns over $60,700 for every video he posts on TikTok. The third biggest beauty influencer on TikTok this year is Abby Roberts, which has amassed over 16.6 million followers and 1.5 billion likes on the app. It is estimated that Abby earns almost $26,600 for every video she posts on TikTok.