Pharrell Williams has debuted the first campaign for Louis Vuitton, the maison that has tapped him as the new creative director of its men’s line. She chose Rihanna as her inspiration, posing with her beautiful baby bump.
last february Pharrell Williams has been appointed creative director of the men’s line of louis vuitton, it is he who has been tasked with the difficult task of replacing Virgil Abloh, the iconic and beloved designer who will die prematurely in November 2021. Visionary, cultural icon, artist capable of breaking the mold: new designer debuts at Paris Fashion Week are highly anticipated. So it should come as no surprise that for the launch of his first menswear campaign, he wanted to focus on something revolutionary: he chose Rihanna Posing as a muse, she grapples with her belly with a dazzling shopping session.
Rihanna is Louis Vuitton’s new testimonial
to launch the collection Louis Vuitton Men’s Spring/Summer 2024 Pharrell Williams has chosen the iconic venue, the Musée d’Orsay in Paris, on the façade of which a giant billboard overlooking the Seine is affixed that reproduces the first photo of the long-awaited campaign. The protagonist of the shot is Rihanna with her amazing belly: she wears a damier-effect shirt but again in a pixel key, she buttons it only on the breast, to reveal the obvious shape of the second pregnancy . With one hand she holds a take-away coffee, while in her arms she sports an array of Keppel bags of various sizes, all in bright and pop colours, from green to yellow, red and light blue.
Pharrell Williams launches new Louis Vuitton campaign
Pharrell Williams’ revolutionary choice
For his debut campaign reveal, Pharrell Williams allowed himself to be immortalized beneath a Paris billboard dressed in all black, so contrasting perfectly with the pop colors of the shot. He simply wrote in the caption of the post “louis vuitton men spring-summer 2024But that was enough to make the photo go viral. The choice of creative director wasn’t accidental: First, he confirmed the deep friendship that binds him to the pop star. As if that weren’t enough, he strongly wanted a Not just a woman but a future mother who proudly shows off her baby bump as the collection of the men’s series. The result? The hype of the fans skyrocketed: there are many who are waiting to see not only the new images campaign but also to praise the first show of the head of the maison.
Rihanna covers her bump for the first time: Maternity look paired with maxi trouser-boots