History and evolution of butterflies in fashion

They settle lightly in your hair, with their colorful wings they paint clothes in all hues, they inspire the shape of a top or a precious detail: Wrapped in a dreamy aura, butterflies convey the same wonderful and fleeting fragility. that have nourished fashion since time immemorial and, perhaps also because of this affinity of spirit, they are among the creatures reinterpreted by ready-to-wear and haute couture brands. Among the latest appearances is Cruz 2024 Dior, with which Maria Grazia Chiuri pays tribute to Frida Kahlo with details that highlight the artist’s still lifes – herself “overcoming her physical limitations through her art”. symbol”, as the designer explained. big fan of style Y2KIn recent years, Dua Lipa has never stopped showing off dresses and tops with butterflies, even incorporating the design into Versace’s Pre-Fall 2023 collection in collaboration with Donatella. Presented at Cannes under the evocative title “La Vacanza,” the collection draws from the brand’s archives to give new life to lesser-known codes such as the butterfly, which first appeared at the House of Versace for Spring Summer 1995. Meanwhile, the butterfly top by Emanuel Ungaro made famous by Mariah Carey vh1 divas The 2000’s has become unavailable on resale sites causing a wave of DIY videos to learn how to recreate it at home.

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Launchmetrix Spotlights

A symbol of metamorphosis and rebirth, collectively seen as a good omen, the butterfly has found fertile ground in the post-pandemic era as it personifies the desire for light, freedom, radical change and positivity that has fueled the lockdown. Brought everyone together during. For example, Blumarine has spread the word and made it a de facto trademark. Revival Two thousand years however, in spite of Naughty Representing an essential moment in the rise of design, the butterfly as a fashionable motif dates back to the eighteenth century when it adorned the waistcoats of the most elegant men’s wardrobes. As A states the trend Fashion historian Raisa Britana, only in the early 1800s, in a period known as the “Great Male Renunciation”, did men give up any claim to ornament and beauty, leaving the privilege to women and thus suits marked a turning point in the history of So entering the world of women’s clothing, the butterfly takes on a mystical air that makes it the perfect creature for Surrealist reinterpretation and since the 1920s, Elsa Schiaparelli has used the butterfly in delicate and hyper-realistic applications. re-imagined what they represent. On hats, dresses, tailored jackets.

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Decades later, we begin to see the ultra-feminine and intrinsically sensual nature of the butterfly, shining through in the iconic look worn by Cher at the 1974 Grammys, which featured maxi butterflies embroidered with matching sequins on the hairline and hair it was done. White top for a result somewhere between audacious and rustic. Donatella Versace also helps to charge the butterfly with a sense of dedication to female power: for the Spring Summer 1999 “Diamonds Are Forever” show presented in London, Naomi Campbell is sensuous and at the same time ethereal in a mini dress in liquid metal decorated with Sparkling Butterflies.

Instead, the visionary genius of Thierry Mugler plays on the transformative power of the butterfly, which in 1997 with the haute couture collection “Les Insectes” introduced nuances, designs, even the texture of the body and wings, in a vivid and dramatic way. recreated. Butterflies in a real experiment on metamorphosis. Surrealism and philosophy meld between the fantastic and the disturbing, even for Alexander McQueen, who imagines butterflies scaffolding over models’ heads for Spring Summer 2008, while gothic fairy tales come to life thanks to the inspiration of Jean-Paul Gaultier. which shows Dita Von Teese for Haute Couture 2014 in a bustier butterfly dress with burlesque references, naturally.

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Launchmetrix Spotlights

More subtle, but impressive nonetheless, is Alessandro Michele’s interpretation for Gucci, which has turned the butterfly into rich jewellery, jewels and embroidery in his rich “bestiary” studded with real and fantastic creatures. Whether it’s an unexpected detail or a design statement In Y2K style, the butterfly is a delicate touch to understate, regardless of its declaration of independence and personal transformation.

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