Hollywood shows it knew nothing about ‘Barbie’ success

Barbie has become the cinematic phenomenon of 2023. Greta Gerwig and Margot Robbie and ryan gosling Faced with anticipation we haven’t seen in years, The Pink Tsunami unleashed a pink tsunami in theaters, becoming the highest-grossing film of the summer and the first female-directed movie to cross the $1 billion mark. One of the most socially driven headlines of the season.

Clearly, Hollywood isn’t going to sit idly by and will be looking for new models to capitalize on this success anytime soon.since premiere BarbieAs news keeps coming in that the studio will be developing new movies based on other well-known Mattel toys or other brands, or will be pulling back similar projects that have been paralyzed, as in MGM’s case, the company will continue to adapt Polly Pocket Announced in 2021 lena dunham direction and lily collins as the main character.

we have also seen hot wheelsMattel Motors has been in limbo for years, and its project is being J.J. Abrams now, after success Barbie, has become Warner’s top priority. In fact, the movie doesn’t even have a script, and the studio is already in talks with the director to bring it to the big screen, according to The Hollywood Reporter. Additionally, while nothing has been announced yet, it is foreseeable that other Hollywood giants such as Universal or Skydance own the rights to the following toys: rock robot or matchboxbut also do it yourself.

However, All these strategies that squeeze good performance Barbie Too many toy movies would be ridiculousBecause the key to the success of Mattel dolls is not limited to brand value. In fact, it may be one of the factors that will play the least part in cementing itself as the cinematic phenomenon of 2023.

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I think the key to success Barbie in how he broke Hollywood stereotypes. In the audiovisual panorama, where we’re used to cloning franchises stuck in the same formula, it’s refreshing to see a production that defies industry conventions, with ideas that always seek to be groundbreaking, interesting and demanding, without any constraints. kind..

Personally, I don’t think a lot of the movie’s ideas will work, but it’s nice to see a commercial movie that’s unafraid to try because even if people don’t believe 100% when they leave the theater, at least it does Doing so feels like seeing a unique product of its kind. Warner knows how to apply this flawlessly to marketing campaigns, Has a lot to do with new Hollywood voices like Greta GerwigNot so Barbie or Mattel’s universe.

Understandably, as we told when we analyzed Netflix’s cancellation of Sea-Man, with Mattel in the spotlight, it’s a perfect opportunity to launch the brand’s other franchises.but this That meant falling back into monotonous saga and sequels that initially fell short of what Barbie had accomplished..how could this movie be different Polly Pocket What is Greta Gerwig’s work? hot wheels Genres like action racing are well exploited in Legends fast and Furious? Aren’t we saturated with so many toy movies?

This is not just a personal point of view, there are also voices in the industry pointing out that it is a huge mistake to find a new path to success in this way. The Hollywood Reporter, in its analysis of this phenomenon for future Mattel films, echoed the claims of producers who specialize in toy capitalization, highlighting the colossal error of the approach. “If anyone watches ‘Barbie’ and wonders why the film was successful and thinks it’s because of a toy, they’re learning the wrong lesson.”highlighting an anonymous producer in the middle.

Obviously, the Barbie phenomenon is hard to replicate, but if you want to get a little closer to it, maybe The creative process should involve finding new ideas, experimenting with breaking plans and betting on new sounds that can make a differencenot to create toy franchises that have neither the same social depth nor the same filmmaking possibilities.

This article was written exclusively for Yahoo Spanish by Cine 54.

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