How much did NBA legend Michael Jordan earn in 2023?

From a business perspective, it’s been an incredible year for Michael Jordan.According to reporter Joe Pompliano, the NBA legend will personally Revenue exceeds $300 million in 2023 Thanks to royalties from the Jordan Brand produced by Nike.The former Chicago Bulls shooting guard first approached the sportswear giant nearly four decades ago, inking a deal that will see him revive his career Accounting for approximately 5% of Jordan Brand’s annual sales. In 2018, Nike gave the Jordan Brand more independence, and the substantial year-over-year sales growth proved the correctness of this decision.

How does Jordan’s 2023 earnings compare to his NBA career?

Over the past five years, Jordan Brand more than doubled its annual income.As Pompliano emphasized, sales revenue has Soared from $2.8 billion to $6.6 billion. This means Jordan himself will receive more than three times This year ($330 million) and his entire NBA career ($94 million).According to various reports, Jordan Brand accounts for Accounting for 14.16% of Nike’s global turnover. The best business deal in NBA (and maybe sports) history? Many people think so.

The Air Jordan basketball shoe line has become One of the world’s most recognized, especially popular in Western countries.As Nike puts it, Jordan Brand is taking a “clear path” to become The second largest footwear brand in North America

, ahead of Adidas, Puma and New Balance. Only Nike itself expects sales to increase in the future.

Nike’s 1984 gamble on rookie Jordan paid off

Jordan’s story is, of course, well known. The third overall pick in the 1984 draft Don’t waste time making an impact NBAThe show’s international popularity grew significantly, in part due to the rivalry between Magic Johnson and Larry Bird.Nike wasn’t initially convinced by the idea of ​​signing a huge sponsorship deal ($500,000 over five years) with a rookie, but in hindsight, there’s no doubt their gamble paid off.

Jordan’s signing has done wonders for publicity and sales for the sportswear company, which had previously been primarily associated with sports.Founder Phil Knight expected first-year sales to be approximately $3 million; final figures for 1984 were $126 million.