How much does Red Bull earn? Brace yourselves because the data is terrifying

Every competition that Red Bull has participated in, it has come out on top. The former founder, Dietrich Mateschitz, has built up quite the empire.

Whether you are a fan of cars, motorcycles, football or extreme sports, you will know the Austrian brand. The scorn between the two featherweight bulls allowed Sebastian Vettel and Max Verstappen to become one of the most titled drivers in Formula 1 history. Their success was born out of Dietrich Mateschitz’s unbridled passion for engines. The latter, after a visit to the former, discovered the strange taste of the drink.

The Austrian had the ability to market a product to the world that was primarily known in Thailand. Until 1983, the drink was nothing more than a can with Krating Daeng written on it.

Taurine’s image of power attracted entrepreneur’s interest Who bought a can to combat the effects of jet lag and felt better immediately. The drink became very popular among laborers and truck drivers to relieve fatigue caused by long working hours.

Since then, Red Bull has come a long way and has become an essential drink in every self-respecting bar and private room. The wide spread brought so many billions of dollars to the coffers of the Austrian boss that, at a certain point, it made it possible to create top reality shows like Red Bull Racing in Formula 1 and beyond.

Today, without doubt, the Milton Keynes-based team is one of the strongest and most comprehensive in the world. The DRINK team has managed to attract the most experienced technicians and the best young

But not only with money.

Soft Drinks sold an idea through marketing genius. Several other energy drink makers have jumped into the fray trying to ride on RB’s success, but have not been successful.

how long The taste may or may not attract, the drink is, in the collective imagination, linked to sports performance. and for the good life. It is an essential sales process, somewhat like Coca-Cola, which while not the healthiest drink in the world, is still associated with World Cup matches.

red bull goals

The Austrian company has reached frightening numbers in the new millennium. At €9.7 billion in 2022, with 11.6 billion cans sold, an 18.1% increase on Red Bull’s already very successful 2021. Mystery? Marketing and breakthroughs in sport. Many athletes have chosen to be sponsored by RB.

Pepsi also chose a similar strategic marketing choice to counter the overwhelming power of Coca-Cola, and managed to associate itself with popular characters such as Michael Jackson, David Beckham, Britney Spears. Red Bull can claim two exceptional champions like Marc Marquez

, eight-time world championship champion, and Max Verstappen, close to a third world championship in motorsport’s premier category. The list of RB world related events in various topics is huge and will continue to grow.