How much money does Bubba Wallace make driving Michael Jordan’s 23XI race car?

It’s been seven years since Bubba Wallace made his NASCAR Cup Series debut. The Alabama-born driver has been through a lot over the years. After a period of struggle, Wallace’s career began to gain momentum. He looks impressive right now as he makes it to the 2023 playoffs this year.

The No. 23 driver achieved this feat for the first time in his career and has certainly come a long way in the race. In the process, he’s already made a decent amount of money, considering the business results of driving in NASCAR.

Bubba Wallace Net Worth in 2023

It’s no secret that Bubba Wallace is now an experienced driver in NASCAR. After playing in more than 200 cup games, his game has only gone from strength to strength. Even though he struggled through the game, that didn’t stop him from making a lot of money.

According to CelebrityNetWorth.com, Wallace’s net worth is approximately $3 million. Of course, his popularity has played a key role in this, and there have been some major events in his career so far. According to webstory.co.in, his current earnings are $2.2 million. While the majority of his income comes from racing, advertising and merchandise sales also play a key role. This will only get interesting depending on how he fares in the playoffs.

No. A 23-Year-Old NASCAR Career

Bubba Wallace started competing at age 9 and gained popularity in 2005 by winning 35 of 48 Bandolero Series games. However, it was not until 2010 that he entered NASCAR and began competing in the NASCAR K&N Pro Series East series. As part of NASCAR’s Diversity Driving Program, he was signed as a development driver for Joe Gibbs Racing.

Meanwhile, he made his NASCAR Xfinity Series debut in 2012, driving for JGR at Iowa Speedway. A year later, Wallace made his Truck Series debut driving the No. 54 Toyota for Kyle Busch Motorsports. However, his only Cup campaign began in 2017 when he was drafted to replace the injured Aric Almirola for Richard Petty Motorsports.

After four games, Wallace earned full-time status the following season. With that said, the biggest break of his career came in 2020 when newly formed 23XI Racing confirmed the Alabama-born driver as their first Cup driver.

With Denny Hamlin and Michael Jordan as team owners, Wallace not only had their strong support but also experienced some personal success. The 29-year-old has two wins ahead of the 2023 season, one at Talladega Superspeedway and the second at Kansas Speedway.

The 2023 season is shaping up to be a positive year for Wallace as he qualifies for the playoffs for the first time in his Cup Series career. While that’s good news for him, it’s even better for all of his sponsors.

Bubba Wallace Endorsement

As Bubba Wallace grew in popularity, he received several endorsements. Although he is a brand ambassador for Columbia Sportswear, DoorDash remains his primary sponsor. At the same time, McDonald’s, Leidos, and Dr. Pepper have also joined the list of spokespersons.

In addition to sponsorship, Wallace is involved in a variety of other ventures.

Other Financial Firms of NASCAR Drivers

Away from the track, Bubba Wallace used his talents in many creative endeavors. In 2022, he released the documentary Race: Bubba Wallace on Netflix. Interestingly, the documentary generated an impressive response among the fan base as it provided an in-depth look at Wallace’s struggles and successes.

In addition to this, the 23XI Racing driver also appears on Post Malone’s 2021 song “Motley Crew.” While Wallace manages to make money from such ventures, selling his merchandise, including watches, T-shirts, hats, die-casts, and many such items on the official NASCAR website only helps him increase his daily income.

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