How the Music Industry Came to Embrace All Forms of Entertainment

The music industry has evolved over the years and has infiltrated almost every entertainment platform today.

With the advent of technology and its rapid pace, changes in consumer preferences and innovative business strategies, the importance of music is undeniable and exciting.

Below, we look at how the music industry has managed to seamlessly integrate into various forms of entertainment such as visual arts and digital entertainment, and why it continues to be central to our game.

Music and visual arts: film and television

Historically, music and cinema have always had a lot in common. Already, for example, in the era of silent films, orchestras performed plays with live accompaniment in order to enhance the emotions of the audience.

Nowadays music and film scores are crucial in film production.

There are enough examples of cult films like Star Wars or Jaws: the music is remembered in the same way as the plot itself. This interweaving brought a number of advantages to both parties.

The film industry is gaining more emotional depth and memorability, and musical artists often gain more exposure and chart success through movie soundtracks.

Let’s think, for example, of the iconic Forrest Gump soundtrack.

The power of music is also used on television. From theme songs that become anthems like Friends’ “I’ll Be There For You” to the use of familiar music in iconic scenes, TV shows have made many songs famous.

Even music programs like The Voice or American Idol have changed the way talented artists are discovered.

Music and digital entertainment: games and social networks

The proliferation of video games as a form of entertainment has opened up new possibilities for the music industry. Many popular games are accompanied by soundtracks that make them more exciting.

Games such as the FIFA series or Grand Theft Auto introduce players to various musical genres such as rap, often bringing success to the artists who are part of it and helping to spread the genre.

Even social media platforms have realized the potential of music for videos and images.

TikTok are short video clips accompanied by tunes that often go viral.

Apps like Instagram and Snapchat have integrated features for adding music, reinforcing the role of music in the digital world.

The casino platforms themselves use music to make the game more exciting. For example, the casino games at offer a unique audiovisual experience.

Thus, digital entertainment also benefits from music, which is an outstanding tool for enhancing and immersing content.

Live performances, experiences and collaborations

Music festivals and concerts have always been the backbone of the music industry.

However, the experience has gone from mere auditory pleasure to sensory extravagance. Events like Coachella or Tomorrowland combine music, art and gastronomy to create a unique visitor experience.

Music crosses borders, reaching the other side of the world and meeting the visual arts: Travis Scott in Rome and his new film are a perfect example of this evolution of music.

Virtual reality, augmented reality and music

The future of entertainment also depends on virtual and augmented reality technologies.

Virtual reality concerts are innovative events that combine music and digital technologies.

Artists are increasingly posting album covers or music videos using AR technology, providing fans with an interactive and multi-dimensional experience.

Reasons for spreading music in entertainment

There are several reasons why music has become a constant presence in people’s lives: music can evoke deep emotions; Music reflects the changes, trends and movements of society; Music can be mixed, reimagined and adapted to different contexts; Partnerships often lead to mutually beneficial financial results.


The presence of music is obvious: from the big screen to virtual gaming arenas.

The ability of music to overcome barriers and evoke emotions allows music to always be a part of our lives. The combination of music and other forms of entertainment also creates a richer and more engaging experience for viewers.

In a world in constant search of connections, the harmonies, rhythms and lyrics of the music industry offer a common universal language.


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