How to repeat Hailey Bieber’s strawberry makeup: a master class

In less than a few days he Hailey Bieber strawberry makeup became the most talked about on TikTok. Announced by a photo on his Instagram profile, this trend quickly cut through the trends, and thanks to a video tutorial posted on the Gen Z social network, he earned the title makeup summer 2023.

With 5 million views and rapid growth, the 26-year-old model decided to reveal all the secrets to repeat her and give her face that slightly reddened and dotted look like a strawberry. Perhaps thanks to the success of the latte makeup, which she also couldn’t help but try, Hayley reasserted her power as a trendsetter by devising a simple yet effective makeup look perfect for showing off throughout the day. light but clearly tanned beauty look.

“Strawberry Makeup”: how to repeat, a step-by-step master class

After applying a few peptide-based products from her brand of quick glazing skincare, Hayley begins her make-up, starting with her eyebrows, combing them and setting with a transparent wax, just like soapy eyebrows want. The next step is to apply a creamy bronzer to the cheekbones and forehead to sculpt the face. With concealer applied on the sides of the mouth, on the sides of the nostrils, on dark circles and on the forehead, he fixed the pigment spots and modeled the lifting effect. After creating the chiaroscuro, Hayley moves on to makeup protagonist: blues

As she says in the tutorial, she actually mixes two different shades of cream, one more pinkish, the other reddish, which she spreads by simply applying them with her fingers. To bring out the “strawberry” effect that characterizes makeup, friend Kendall Jenner applies a peach-colored highlighter to the top of her cheekbone, then smudges a bit of bronzer on her lid to add depth and dimension to her look. At this moment comes the second must-have makeup simulation product, a.k.a. a fake freckle pen, with which Hayley draws just a couple on the bridge of her nose and remembers the punctuation characteristic of strawberries. At the corners of the eyes, thin eyeliner to elongate the look, accentuated by a combination of eyelash curlers and mascara.

The final step to recreate the “Strawberry Makeup” is the lip makeup, done with a light stroke, smudged with a finger, filled in with the same two cream blushes used for the cheeks, and, after smoothing, enhanced with a touch of sheer lip care.

Must-Have Products to Replicate Hailey Bieber’s “Strawberry Makeup”