“I saw Inter-Juve, what a passion. Here’s what Lukaku and Rihanna have in common”

Michael Yorkmark, agency president Rock Nation Sports International, is the protagonist of an interesting interview with the microphone of Undici magazine. Many topics were covered, starting with the famously candid stand in defense of Romelu LukakuFollowing a regrettable episode of racist abuse at the end of a Coppa Italia match against Juventus, one of the agency’s main clients: “Most agencies would not have taken a stand, would not have defended their clients, She would be more worried about what others would think of her. This has never been our idea. Our only priority is to support our athletes on and off the field. We want to be the agents of change. Football clubs must maintain a strong stand against racism, ensuring supporters understand there is zero tolerance for it. Fans who shouted those things at Lukaku should not only be banned from Juventus Stadium, but banned for life from any Italian stadium.”

In addition to Inter players, Romelu Lukaku e in contracted players Frederick DeMarcoToo Kevin DeBruin, Chris Richards, Alex WitseEl Roc Nations’ philosophy is clear: “We want to represent the best talent in the world, but we also want athletes who want to make a difference at all levels. As an agency, we manage all aspects of their careers.” We do that, both on and off the pitch. So, when a player comes to us, he can focus on one thing: being the best player possible. We take care of everything else. We encourage them to make their voices heard, to express their opinions. We want them to be heard and have an impact. That’s because they have a unique opportunity: to use their fame, their influence, to drive positive change. This, I think, is what makes us attractive to athletes, and also makes some athletes attractive to us.” The company was founded by jay zee, and her roster of clients includes some of the biggest internationally acclaimed artists, from Rihanna to Alicia Keys. “A player or an artist, it doesn’t matter. They have one word in common: entertainment. Lukaku playing in front of 70,000 spectators or Rihanna performing in a sold-out arena represent the same concept

: a spectator who pays a ticket to enjoy the entertainment. And the approach we take to run them as an agency is pretty much the same.”

Expansion in Italy is an important factor for Rock, Yormark explains: “We want to be heroes in your country as well; we want to work with sports organizations, with more athletes, and I think our company values. Can help What impresses me about Europe, and Italy in particular, is the extraordinary passion for football. I saw Inter-Juve: streets full of people, singing furiously during the match. I had the co-founder of Roc Nation with me – he’d never seen anything like it. Juan Perez (President of Roc Nation Sports) asked me: Michael, does this happen every time? It’s like the Super Bowl! I told him that yes, the passion of the fans in Italy is huge, we are not used to it in the United States. Matches are built on, but broadening the fan base is essential for the public to enjoy more entertainment experiences. Something that is not limited to their team winning or losing, but a fan experience that can make them have a great time in the stadium or arena. This is an aspect that European football must consider in its relationship with its fans.”

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