WhatsApp, the popular messaging platform, has announced the expansion of its newsletter-like topical channels to more than 150 countries worldwide. This news was reported both by the company itself and by a post by Mark Zuckerberg.
“Whatsapp themed channels are becoming a hub for thousands of organizations, sports teams, artists and thought leaders that people can follow directly within the app,” the platform said in a statement. “Our goal is to create the most private broadcast service. Channels are separate from chats, and it is impossible to see the identities of their subscribers. Additionally, we are committed to protecting the personal information of both administrators and subscribers. We are very ‘satisfied’ with the positive feedback we have received since our initial launch in ten countries.”
From today, channels of organizations, institutions, bodies, sports teams, creators and artists are already active, which people can follow directly on WhatsApp. Among them are such famous names as Olivia Rodrigo, David Guetta, BillBoard, MLB and various Italian organizations such as Airc, Italian Red Cross, Emergency. The channels will be available worldwide over the next few weeks, and if you don’t see them in the app yet, users can join the waitlist to be notified when they become available.
In addition to the global channel expansion, WhatsApp announced the introduction of a series of new features, including an improved directory, reactions, changes to updates and a new forwarding mode. “We will continue to add new features and expand channels based on the feedback we receive from users. In the coming months, we will make the ability to create a channel available to everyone who wants to have one,” WhatsApp concluded.
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