Instagram is testing videos up to 10 minutes long

Instagram check download capability Wind up to a maximum duration of 10 minutes. once again inspired by TikTok, and also challenging YouTube to host videos much longer than the current ones on the platform, which cannot exceed 3 minutes. Longer videos will increase the time spent in the application, also in favor of advertising, but it is clear that the novelty can be useful. especially to the creators

who will be able to upload more detailed videos and make less fuss.

The functionality was again expected by the Italian developer Alessandro Paluzzi, who is now one of the most famous and trusted sources of information about the news that will appear in the coming months. Attached to the post on X (see below) is a double screenshot showing how limit increased from 3 to 10 minutes and it’s curious how Instagram strictly follows the strategy of TikTok, which formalized the same max-length change two years ago. 10 minutes is a good margin for creating videos that have more room to talk about the experience, as well as spreading less frivolous topics and, of course, the inevitable sponsorship posts that dot the app.

When will we see a novelty officially implemented on the platform for everyone? Tested features don’t always get promoted to the public release, however, it’s clear how much attention Meta places on video in their apps, so it’s more than likely that something will change in the near futureso expect an announcement soon from Instagram number one, Adam Mosseri or even Mark Zuckerberg. The latest significant innovation was the ability to insert a song into a photo or video carousel, and a new single by singer Olivia Rodrigo was used for the launch.