As always, one of the sportswear giants proves to be always on point. It is getting much appreciation all over the world countryside adidas i designed for Women’s Football World ChampionshipScheduled in Australia and New Zealand from 20 July to 20 August. A massive impact ad featuring not only the strongest players but also the leading actresses of the time Jenna OrtegaBrand ambassadors of the company for several months, supported by two football legends: Leo Messi and David Beckham.
A new generation of women’s football in one campaign
This experiment is one of the most successful. In fact, the “Play Until They Can’t Look Away” campaign features some of the most talked-about athletes of the moment, who are on the verge of becoming true icons of the discipline. Three personalities were chosen: Alessia Russo, Arsenal’s star British striker, Mary Flower, known to the general public for her exploits in Manchester City’s offensive department, as well as Wolfsburg midfielder Lina Oberdorf. These are three players who, for different reasons, have been able to bring global attention to women’s football, thus becoming an example for all young girls who want to follow in their footsteps.
Hence the claim “Play until they can’t see away”, a particularly fitting motivational mantra for a sport, especially women’s football, that has been around for so many years. After being in purgatory finally taking a new important place in the world of sports, it is also increasingly being noticed in Italy, where it has recently become a professional field in all respects.
with the stars
in support of three football stars adidas Four well-known personalities were decided to be included: the world champion, as well as the greatest footballer of all time, Lionel Messi, fresh from his victory in Qatar, United Kingdom superstar David Beckham, Bayern Munich midfielder Leon Goretzka as well. Famous English commentator Ian Edward Wright. As a character outside the game world, genius was always recruited instead Jenna Ortega, who became the brand ambassador By taking advantage of the monstrous consensus it received last February with the TV series “Wednesday” directed by the talented Tim Burton.
The characters all take turns in different places during the location, which is driven by the inimitable “On a Ragga Tip”. bangers SL2’s: Their target? Grabbing everyone’s attention, taking center stage even in extraordinary contexts like a simple bowling alley or inside a crowded supermarket.
go beyond your limits
So the words change, but the concept lies in the vision adidas Staying the same as always, invites its customers to believe in their dreams and above all to reach beyond their limits by putting their heart beyond obstacles. In this regard, the metaphor of women’s football seems particularly apt, as it has high expectations. world review in Australia, with record ticket sales and really significant promotion from around the world. This concept is proudly emphasized by the brand’s Director of Global Communications, Sina Neubrandt:
“It can’t be denied that all is well world Cup are special, this summer’s tournament looks like it’s really heading us towards a turning point soccer Woman. We’re seeing record ticket sales, larger broadcast audiences, more active fans and more rising icons than ever before. This is exactly the essence we have tried to inculcate in our new campaign. By showcasing some of gaming’s biggest stars, we hope we can inspire the next generation to pursue their dreams as well and look to these people as role models who can help push them into new possibilities. can do.
There is also great joy for British Rousseau as she prepares to compete for the first time in her career world Cup,
“Ever since I was little, I’ve been playing world Cup Femininity has always been my dream. This year, I will get a chance to live that reality and play my part in celebrating the evolution of the sport in recent times. Winning the European Championships last summer was an unforgettable and life-changing moment not only for me, but hopefully for girls across the UK as well. I hope we’ve done our part in showing them that it’s possible to play at any level, and we hope to do the same with this campaign: Inspire the next generation of icons.”
However, the mission is not over yet; In fact, in some contexts, women’s football still revolves around annoying sports and social stereotypes that are very important to fight.
Read also: Jenna Ortega is the new face of adidas sportswear
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