Jenna Ortega and the others at the Gris Dior party, the perfume that celebrates gray as the color of freedom

“When you are natural and sincere, you can often create revolutions without having sought them,” said Christian Dior. Today the brand’s new message of rebellion starts from greythe fetish color that gives its name to one hypnotic fragrance from the Collection Prive: Gray Dior, which becomes a suspended space to create, express oneself freely, tune into one’s soul and dare. It was bold and mysterious to celebrate the perfume and the soul of him The Gray Zone inaugurated in Los Angeles, a temporary and immersive Gris Dior-themed art gallery in a post-industrial space at 8175 Melrose avenue, the city’s vibrant artery that runs from Santa Monica boulevard to West Hollywood. The exhibition, which will be open until April 16is a multi-sensory explosion of digital and analogue works created by five international artists, Collectif Scale, Ben Johnston, Mileece, Andrés Reisinger and Thomas Trum

who interpreted the Gris Dior sillage in an all-encompassing experience.

Between R&B sounds, electronic music, afrobeats and hip hop, the maxi loft has been transformed into a creative and dance stage for artists, celebs and Gen Z talents. Among the protagonists at the party are the contemporary idols chosen to represent the rebellious spirit of the Gris fragrance Dior: Jenna Ortegathe iconic Wednesday Addams from the Netflix seriesL’South African actress Thuso Mbedu, Do Khadra, model and musician and French rapper Orelsan. In the space-gallery immersed in electric purple neon lights that symbolically link gray and pink, cult colors of the maison, there are also Lucy Hale (unforgettable in Pretty Little Liars), Lisa KoshiAmerican comedian and youtuber e Ramla Hali, model and first boxer in history to compete in a professional championship in Saudi Arabia. On the gray carpet some Italian talents with millions of followers on TikTok and Instagram were also part of the party: Valentina Ferragni, Mattia Stanga, comedian and content creator, Nilufar Addati, influencer and TV presenter and the very young tiktoker Ryan Prevedel

. Also among the celebs at the party Alexandra Daddario, Caleb McLaughlim and Thomas Doherty.

Gray is freedom, the desire to take risks, to step outside the box. It is the evolution of color which for Christian Dior was linked to childhood memories and his home in Granville, in Normandy and it became the elegant and identifying tone that always surrounded him, given that he also wanted it on the walls of his atelier as a creative cradle, a moment of pause and continuous inspiration. And, if in the collective imagination it is connected to suspension and uncertainty, today for Dior gray is transformed into a bridge that connects smell, multilateral creativity and other sensory worlds. At the exhibition in Los Angeles every corner is instagrammable, from the wall of miniature couture models to the giant bottle in which the public can create an interactive video in a game of neon and mirrors. The itinerary winds through graffiti, neon art and installations, with experiential and sound rooms. From the work of Anglo-American designer Mileecewhich celebrates the sounds of nature, to the imaginary street style photocall created by Ben Johnston

which also has signed a limited series of 200 bottles of Gris Dior which will be sold during the days of the exhibition. During the party, with a soundtrack created by the very stylish dj panther MaadL’Dutch artist Thomas Trum he made a live performance by painting giant circles on a wall in shades of Dior gray pantone, a tone that was recorded in the 1950s after the presentation of the Miss Dior perfume. On the other hand, as the couturier said: «Everything goes with grey». Gray (and good) vibes only.