The brand nominates the artist as Global Ambassador. Beautiful and sensual like few others, in the shots of the Spring-Summer 2023 campaign
TOblackberries at first sight. That between Jennifer Lopez And very intimate it was a real stroke of lightning. And today, on the occasion of March 8, their bond is revealed to the whole world: in fact J.Lo has just been elected global ambassador of the Italian brand of lingerie
And so it becomes one Intimissimi woman in all respects: undoubtedly, the sexiest of all
An Intimissimi Woman like many others
“While looking for the partner who embodied the spirit of our target clientele, we immediately thought of Jennifer Lopez,” he says Matthew Veronesi, CEO of Intimissimi. «I am proud to be an Intimissimi Woman and I am honored that they see me as a person who embodies their qualities – confidence, vivacity and strength» echoes the artist. A declaration that appears even more significant on International Women’s Day
Jennifer Lopez and Intimissimi, love at first sight
Jailbird a trip to Italy in 2022, during which Jennifer Lopez comes across Intimissimi for the first time. And she is completely conquered by it: «I love Italy – the people, the fashion, the culture, the food and its illustrious history. When I discovered Intimissimi, I was immediately attracted by its precious silks, romantic laces, impeccable cuts that enhance the shapes and refined design». he declares in the video that reveals the behind the scenes of the new campaign. A love so great thaton the eve of March 8, exploded with a post on Instagram announcing the next collaboration with the brand: “I can’t wait to show you everything”
Heaven in a room, in Positano
The shots of the new Spring Summer 2023 campaign officially released for Women’s Day 2023 speak for themselves. Everything recalls the atmosphere of a holiday on the paradisiacal Italian coasts, starting from the lights of the golden hours of Positano, protagonists of the cinematographic images studied by the creative director Riccardo Ruini and by the director Gia Coppola, to arrive at new nightwear and suits from the label
J.Lo in the new Intimissimi SS23 campaign (Photo: Intimissimi).
J.Lo’s favorite Intimissimi lingerie pieces
Sensual like few othersJennifer Lopez poses barefoot in a room in front of the photographer’s lens Chris Collis in the Spring-Summer 2023 lingerie, characterized by bright colors and contrasting lace
Nuances of fuchsia which recall the bougainvillea intertwine with the orange of the bright sun and the turquoise, symbol of the Mediterranean Sea.
J.Lo in the new Intimissimi SS23 campaign (Photo: Intimissimi).
And between a good coffee and an all-Italian refrain, waiting for the release of his next album This is me… nowthe artist suggests his favorite piecesalready available on the site and in stores, to be copied in view of summer 2023: the silk kimono and the pajama set, but also the bra Sofia, the perfect balcony to support her irrepressible curves. And those of all sexy, successful and confident women, just like her
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