Grammy-winning music artist Jennifer Lopez returns to her hometown to support New York’s Latina small businesswomen.
On the eve of Hispanic Heritage Month, López made an appearance at The Lit. Bar in the Bronx, along with the administrator of the US Small Business Administration, Isabel Guzmán, and the CEO of Goldman Sachs, David Solomon, discussing business growth and how small business owners were able to weather the pandemic.
The Federal Agency for the Development of Small Business (SBA) also announced that López would be the protagonist of the Virtual Summit of the National Small Business Week 2021.
As part of the discussion, López announced a new partnership with Goldman Sachs 10,000 Small Businesses to uplift and support Latina entrepreneurs.
The association will aim to recruit more Latina entrepreneurs for the 10,000 Small Businesses nationwide, but with a more direct focus on those based in the Bronx.
Goldman Sachs 10,000 Small Businesses is a small business program that links learning with action, providing participants and entrepreneurs with practical skills and access to education, capital and support services to create jobs and economic opportunity.
This new partnership is the first in what will be a series of efforts to support Latino entrepreneurs and small businesses in connection with Lopez’s upcoming philanthropic effort called “Limitless Labs.”
In addition to singing, acting, and dancing, López is also a businesswoman in her own right. In 2001, he launched and co-founded Nuyorican Productions, a film and television production company. Since then, the company has produced several films in which Lopez has acted, including Bordertown, The Boy Next Door, and Second Act.
The Lit.Bar, owned by Afro-Latina founder Noelle Santos, is the only independent bookstore in the Bronx.
López is of Puerto Rican descent and was born and raised in the Bronx, so this effort to support Latina entrepreneurs and small business owners is an opportunity for her to return to her roots and help the next generation of aspiring entrepreneurs. seeking to achieve their business goals.
Back home in the Bronx !! Thank you to all the incredible Latina entrepreneurs for sharing your stories and letting me share mine with you yesterday! You inspired me more than you will ever know. Remember, we’re not asking for a seat at the table… we’re the CEOs at the table! pic.twitter.com/CnNuKAsJuo
– jlo (@JLo) September 13, 2021