The new commercial gimmick of Jennifer Lopez. With a video posted on her Instagram profile, the actress and singer launched Delola, a line of spritz-type ready-to-eat cocktails and controversy arose among users, with the star accused of opportunism due to the fact that not only she has always called herself a teetotaler but, moreover, her now husband Ben Affleck is known for past problems with alcoholism. “I worked hard, without taking breaks, for decades and this made me realize the importance of enjoying life. I had in mind to create delicious drinks, prepared with the best ingredients and perfect to be enjoyed in the company of family and friends. And this idea has become Delola”, says JLO in the promotional video that immortalizes her in a context that evokes the Amalfi Coast.
“It all started from my wonderful beach holidays in Italy. The Italian welcome and the refined style of the Amalfi Coast have entered my heart – he continues -. Delola Spritzes are inspired by the Italian recipe, but do not contain sugar or additives. They are less caloric than the classic Spritz and also less alcoholic. Their alcohol content is roughly equivalent to a glass of wine“Lopez concludes. “Capitalism has struck again, what not to do for dollars”, is the most recurring comment among followers who brand this initiative of his as inappropriate. But not only that: “Didn’t you drink alcohol? Why should we trust to buy alcohol recommended by a teetotaler?” writes another user; “I was very disappointed with this thing – someone thunders -: you’ve always been committed to highlighting the risks of alcohol and now you’re doing this?”; “Shame on you, is that how you support a husband who’s committed to staying sober?“. But there are also those who, on the other hand, suggest that she think of a non-alcoholic version of the drinks in question.