Definitely time Jonathan Anderson; The creative director of Loewe, currently the most beloved brand by customers, is ready to introduce next fall.On foot“The exhibition, which will take place at the Offer Waterman Gallery in London, is dedicated to the dialogue between contemporary artists and the most iconic works of modern British history. A cultural initiative with great charm, thinking about the market.
Flash exposure
The exhibition will take place in the Soho exhibition space, one of the most fascinating and unsettling places in the center of the vast British capital, in just a few days. In fact, unlike other exhibitions”On foot” will be open for a little over a month, from September 18 to October 28. Staging, according to the same Andersonwill be just like London keynoteas it will develop as a walk through the streets of a city that has made contrast one of its main strengths.
Among the artists invited to participate in the project are Igshaan Adams, Frank Auerbach, Lynette Yiadom Boaki, Hans Koper, Shawanda Corbett, Sarah Flynn, Lucian Freud, Barbara Hepworth, Akiko Hirai, David Hockney and many others. Also curious is the opening date of the retrospective, which, according to Anderson’s busy schedule, is two days after the creative director unveils the long-awaited new Loewe collection during London Fashion Week (September 15-19).
Even doves will be the main characters
Pigeons, which are considered outstanding observational animals and are often found in such a metropolis as London, will play a special role in the exhibition. This is a bird that often returns to Anderson, which the general public has recently appreciated also for the iconic Pigeon Clutch (precisely a dove-shaped bag) worn by Sarah Jessica Parker in the famous TV series Just Like That. Sequel to the famous “Sex and the City”. It is no coincidence that Anthea Hamilton, the contemporary surrealist artist who created the piece that went viral, will start a new collaboration with Anderson, creating for the occasion a new collection of strictly limited edition accessories inspired by a very “happy man”. “bird. This is a factor that highlights once again how freely fashion manages to flirt with art, but above all with marketing, trying to capitalize on all possible viral waves.
But the challenge is to remain the most desired brand.
This last aspect should be included in a much broader strategy in terms of sales. Anderson he actually managed to splash his head Lyst ranking in particular thanks to three operations, all of which are especially appreciated by the public. In fact, remember that the English brand received a spectacular promote growth after Beyoncé chose some of the house’s garments as costumes for her Renaissance World Tour. Added to this is the release of the Pixel capsule and “cartoon shoes” that went viral on social media, as well as the involvement of South Korean idol Taeyong as a brand ambassador. Even if a contemporary art exhibition will never have the same resonance as a tour by one of the most influential singers on the planet, it is clear that initiatives such as the exhibition Jonathan Anderson The goal is not only to satisfy the creative needs of the designer, but also to place the creativity itself in a specific outline, making it recognizable and, above all, attractive in the eyes of potential customers. Nothing happens by chance, and fashion, perhaps more than any other art form, manages to remind us of this every day.
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