Collaborations between luxury brands and firms became all the rage to strengthen the bond and thus be able to get new consumers and attracting another audience to purchase such guest artist-designed garments.
Many times, the guests to these collaborations make capsule collections, but others simply pose before the lens of the best photographers fashionable to be the protagonists of the brand’s campaigns.
This was the case with Justin Bieber who was invited by Demna Gvasalia, the creative director of Balenciaga, for the Canadian singer to star in his new campaign. This was directed by American art photographer Katy Grannan, who was in charge of eternalizing Bieber as one of the most prominent labels in the world of fashion.
The Maison Balenciaga invited the pop star who wore an oversized leather jacket, with a hoodie diver, black pants and characteristic sneakers of the brand that everything was designed especially for Bieber.
Who also accompanies him on this occasion is the French actress Isabelle Huppert, who months ago was seen on the Cannes red carpet clad in a completely black Balenciaga outfit, with pointed boots and oversized sunglasses.
Her in the campaign She wore a gray crossover trench coat with a bow, completing her look with a mini black croco leather wallet and stiletto sandals with a bracelet.
Bieber, 27, She was previously the face of Calvin Klein underwear advertising, both alone and with his wife, Hailey Baldwin, but in this case it is his first campaign for a true luxury fashion house.
By 2020 Bieber did the My Calvins campaign where iconic apparel firm Calvin Klein is characterized by recruiting for its advertising campaigns always recognized figures and celebrities from the artistic environment: musicians, athletes, actors and actresses.
At that time, selected the singers SZA and Maluma; rapper and songwriter Lil Nas X; to the breakout actress of the HBO series Euphoria, Hunter Schafer, and reconvened Justin Bieber, Kendal Jenner and Lay Zhang for his new collection.
As to Balenciaga, the Spanish maison entered this year as the sixth best luxury brand according to Lyst where some releases stand out such as the pride collection in support of The Trevor Project, or the striking collaboration of Crocs, which were the famous clogs with stilettos and platform and also for the launch of the podcast to inaugurate the official Spotify account.