Justin Bieber’s futuristic Rolls-Royce made its way through the networks a few weeks ago much faster than its nearly 600 horses allow. Now West Coast Customs, the preparer who has customized it, has just unveiled a video in which the Canadian singer is seen crying at the time of delivery and, what is better, reveals juicy details of the three-year customization process. .
Three years ago Ryan Friedlinghaus received a call from a trusted customer. Friedlinghaus, a Californian coach who heads West Coast Customs has transformed cars for major Hollywood stars to become a star himself with his own MTV show, the popular Pimp My RideHe tried to satisfy the demand of his interlocutor.
The customer had seen a video of a Rolls-Royce prototype, the 103EXA kind of completely electric, self-driving spaceship with the wheels hidden by the body itself so that it seemed to be floating, and I wanted to buy it. Friedlinghaus made a couple of calls to his contacts at Goodwood and from the headquarters of the British manufacturer they confirmed what he envisioned, that it was a concept car, that it could not be driven and that it was not for sale.
“So,” he told his client, “we can’t buy it. But what we can do is build it ourselves.” And he got to it.
The client in question was Canadian singer Justin Bieber, with more than 150 million records sold and a fortune estimated at 285 million dollars at 26 years old (turning 27 on March 1). Wets Coast Customs had customized a Cadillac CTS-V for him in the past.
Three years of work later, Uriel, as the car was named, has finally been delivered to him. And as you can see in a video that West Coast Custom just published, Justin Bieber cried with emotion when he picked it up.
The musician had already been seen and photographed with his brand new galactic Rolls-Royce. But the video reveals previously unknown details about the construction process.
From a Rolls-Royce Wraith
The car that has been started for customization is a Rolls-Royce Wraith, a coup that embodies the sportier version of the Spirit of Ecstasy brand, with a 6.6-liter V12 engine with 591 horsepower that allows it accelerate from 0 to 100 km / h in four and a half seconds.
What remains of him, however, is barely recognizable.
“It was an exercise in reimagining,” Friedlinghaus stresses in the video. “Probably this is what the Rolls-Royce will be like in 25 yearsAnd he admits that the first step and the biggest challenge was figuring out how to cover the wheels, which is what gives the Uriel that futuristic look.
To do this, they scanned the car to the millimeter and worked with a 3D modeling from which the molds were made to build the parts that would cover the Wraith. The elaboration of these molds, the parts and their subsequent adjustment on the car, making and redoing each detail took months, the most laborious task of the whole process.
The resulting body was painted two-tone: silver and matt gray. And the interior also made subtle changes. “The interiors of a Rolls are amazing in their own right, we’ve put little touches on it to personalize it,” says the founder of West Coast Customs. “What it was about was that seeing the result you could see that it was a Rolls but at the same time that it had something different.”
As with the exterior, the interior has also opted for an upholstery in two shades of gray. In addition, a JL Audio sound system as very few cars can have. “When a customer like Justin Bieber puts a record of his in the car you want to hear it as if you were in your recording studioAnd that’s what we’ve done, “boasts Friedlinghaus.
It has not transcended what the musician has paid for his new Rolls-Royce. The price of a Rolls-Royce Wraith starts at about 265,000 euros. Not much for the singer, in whose garage there are or have been two Ferraris, an F430 and a 458 Italia, a Fisker Karma, the aforementioned Cadillac CTS-V or an Audi with the body painted like the skin of a leopard.