It is difficult to identify a company capable of being able to undermine the empire built over the years since Calvin Klein, now the undisputed leader in the underwear and leisurewear sector. Indeed, the US brand represents a real one status symbols for the millions of consumers who annually choose to buy one of its products. In this regard, it is important not to underestimate the impact of advertising campaigns created by the brand.
This is also the example of the most recent initiative promoted by the brand, relating to the launch of the new SS23 campaign, which for the occasion has selected some of the most influential faces on the entire international scene, putting them in front of the lens of the famous photographer duo Mert Alas and Marcus Piggott wearing the garments of the new spring collection. Among them we single out Kendall Jenner, JENNIE, FKA twigsbut also Michael B. Jordan And Aaron Taylor Johnson their debut for Calvin Klein.
The celebrities were the protagonists of a shooting that fully reflects their personality: we therefore move between the self-confidence of Michael B. Jordan and the sensuality of Kendall, finally passing through the minimalism and elegance typical of JENNIE.
As anticipated, the ambassadors are wearing some of the most iconic items of the new lines for the occasion Underwear And Calvin Klein Jeansincluding the men’s proposals Athletic and Modern Cotton Performanceor more sensual products like lo Sheer Marquisette and the triangle bra Geo Lace worn by FKA twigs. Finally, regarding the section denimthe brand has drawn heavily on the 90s style for washes and silhouettes of the trousers, also revisited with wide flares and high waists like those worn by Kendall.