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Kendall Jenner’s capsule collection available 72 hours

milan, italy february 21 kendall jenner walks the runway during the versace fashion show as part of milan fashion week fallwinter 2020 2021 on february 21, 2020 in milan, italy photo by john phillipswireimage

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She is the Midas queen of fashion: garment that is put on, garment that drips. It is logical, considering that Kendall Jenner he has 175 million followers on Instagram. That’s why the store Online of German origin About you (which operates in 23 European countries) has created with it a very special capsule collection, since it will only be available for 72 hours.

It will be a capsule collection which will include tops cropped, short blouses and jackets, tailor’s trousers, knitted shorts type biker, a sweatshirt, T-shirts and minidresses. All in line with the style that characterizes one of the most celebrated of the Kardashian-Jenner family. For something Kendall Jenner she has managed to make a name for herself within the world of fashion and become one of the most sought-after models of the moment.

“She’s probably the biggest fashion icon and model out there right now,” said Donald Schneider, founder and creative director of Donald Schneider Studio in Berlin, who designed about you’s collaboration and campaign. “With his 175 million followers, personality and fashion style, he is a unique inspiration to the younger generation.”

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Each of the garments that make up this capsule collection of Kendall Jenner for About you it will be numbered and will have its date of birth: March 11. The price range will be from 39,90 € and 79,90 €. It will go on sale Online on July 25.

She made the announcement herself today on her Instagram profile, through a photograph in which she can be seen wearing an orange bikini. The brand then posted a video and several photographs in which you can see Kendall Jenner with some of the garments of the capsule collection, which despite being composed of basic garments has all the ballots to sell out in record time.

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From here until the launch of the collection they will try to create noise on social networks to ensure their success. “Our goal is to generate enthusiasm, the fear of missing something [lo que en inglés se conoce con las iniciales FOMO], so we are spending 70% of the media budget in the advancement phase and 30% in the launch phase,” said Julian Jansen, chief content officer of About You.

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The campaign has been photographed by Zoey Grossman in a private house in Beverly Hills, California and in it you can see Kendall Jenner by the pool, riding a bicycle, in a relaxed attitude very typical of summer, season to which the collection belongs. The next one is scheduled to come out in the fall.

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HELEN HERNANDEZ

Helen Hernandez is our best writer. Helen writes about social news and celebrity gossip. She loves watching movies since childhood. Email: Helen@oicanadian.com Phone : +1 281-333-2229

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