Kim Kardashian (40) has left his social media followers very astonished by announcing the closure of its cosmetics firm ‘KKW Beauty’, although he has then revealed that he will not abandon the lucrative business of beauty items and that he will “relaunch” his brand from a completely different perspective, perhaps renouncing the ‘W’ that makes direct reference to his already finished marriage with Kanye West.
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“On August 1, at midnight, we will close the KKWBeauty.com website and We will return to you with a completely new brand, with new formulas that will be modern, innovative and with a high, different and sustainable packaging.“The businesswoman wrote in a statement published on all her social platforms.
Clearly following the same renewing line as his sister Kylie Jenner (24), whose famous ‘Kylie Cosmetics’ lipstick collection has recently undergone a real facelift, the 40-year-old celebrity, mother of four to the controversial musician, has acknowledged that she feels very excited about the new stage that is coming for her and for your forays into this profitable economic sector.
Orange you glad to see me 🍊😂 pic.twitter.com/j4sGHb8otg
– Kim Kardashian West (@KimKardashian) July 5, 2021
“I am excited to continue developing and expanding my range of products and improve the shopping experience for all of you. You can buy all my beauty and cosmetic lines, from all categories, in one place,” he added. “It all started with a makeup kit to enhance the contours and ended up incorporating products for the eyes, lips, body and so many incredible collections in these four years,” he recalled about the brief but significant trajectory of a brand that, although It will soon be a thing of the past, it already belongs to his growing empire.