Kim Kardashian has made Skims, her brand of sashes, underwear and pajamas, the brand of the moment. It was in 2019 when the businesswoman announced the launch of this new project that was accused of cultural appropriation by its initial name, a controversy that was forgotten the first day that the online store was launched, when two million dollars of turnover were reached in just a few seconds.
In these two years the member of the most famous family clan in the United States has expanded the business with new pieces such as tops and comfortable pants to be at home during confinement. Just a few days ago Kim announced that she had been chosen to dress her country’s Olympic team in Tokyo, a new success of her brand that this week has revolutionized social networks with an unexpected signing.
Kardashian herself has been in charge of leaving her millions of followers around the world speechless with images that already have more than 1.8 million likes on Instagram. The businesswoman has signed Kate Moss to star in Skims’ new summer campaign, a surprising collaboration in which the British model shines and claims her status as a fashion icon.
“Kate is THE fashion icon; it has a timeless influence that continues to define entire generations of culture and style,” said the law student. In the Instagram post, Kim also explains that she met the top referent of the 90s at the birthday party of her friend Riccardo Tisci and the connection between the two was immediate. “I love his sense of humor, his contagious laughter and his carefree spirit. We’ve been friends ever since,” she says.
Kate is THE fashion icon; has a timeless influence that continues to define entire generations of culture and style.
In the images of the campaign, photographed by Donna Trope, Moss looks impressive with the designs of the new Skims collection. Her feline look and wavy blonde mane with a skinned look capture the attention in these snapshots in which you can see the new sets of underwear, tops, bodies and girdles that Kardashian has designed.
“We wanted to keep the focus on Kate, she’s a force in her own right with such a strong presence, so we kept the set and background neutral to make sure that really came out,” the celebrity explains to the magazine. Vogue.
Once again the entrepreneur has chosen to launch the pieces in neutral tones – beige, black and white – to suit all tastes. Some garments “comfortable, versatile and designed for each body” that the British model defends perfectly and that have all the numbers to sell out in a matter of minutes as has already happened with the previous collections.
It should be noted that Kardashian’s philosophy with Skims is to create timeless designs designed for all kinds of silhouettes. A goal that is reflected in this new campaign in which you can see how these designs of simple and very comfortable lines that adapt to all bodies.