tropical, neon, crochet: route of swimwear trends for summer 2023 charted (and seem to be following the wave of the nineties). against the tide skims collection It has already been defined as the hottest (and darkest) summer of the year. He chose black eco-leather and neoprene, Kim Kardashian and her creative team For summer 2023 beach collection Combining this with an explosive campaign with sensual atmosphere shot by masterful Steven Klein.
The protagonists of the advertisement, ça va sans dire, shot in a dreamy mansion in the Hollywood Hills, are immortalized in plastic poses among KK models and elements that are reminiscent of a circus The drop in total black bikinis in every size (From one-piece swimsuits to bandeau and triangle bikinis to sportier bikinis with a central zip) accessorize the styling with oversize sunglasses, the “swim gloves” launched by the brand last year, boots and high heels.
Dark and sexy vibes for one Leather & Scuba Beachwear Collection Which also includes skirts and dresses which can also be worn in streetwear. The line, as specified by the Skims team, aims to promote an “unconventional interpretation of swimwear”. In addition to black, the pieces are available in brown and gray for the Scuba collection, and in matte or glossy versions for the eco-leather models.
A reference point for shapewear, Skims is reaching important milestones since its launch in 2019. After expanding the line with swimwear and pajamas, the men’s line is expected to launch in October but this is only the beginning of the expansion project. The brand, already present with some corners in the biggest shopping centers, has passed through temporary ones at Nordstrom Inc. to Saks Fifth Avenue, Selfridges in London and Rockefeller Center in New York, Will debut with its first flagship store in Los Angeles in the first half of 2024, on Sunset Boulevard in West Hollywood to be precise, which will be followed by a second opening in New York. The idea is to open at least four stores with international objectives in the United States next year, relying on the fact that “20% of customers who shop at the online shop come from abroad”.
“Kim and I envision a future in which in a few years from now there will be a Skims store anywhere in the world where you would find an Apple Store or a Nike store,” said Jens Grede, co-founder and CEO of Skims. business of fashion, A “second chapter” of the company that dreams big and, looking at the numbers, has every reason to do so.
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