Kylie Jenner and other stars who became Meta chatbots

As the strike by Hollywood actors continues, concerned that artificial intelligence could replace their jobs in the not-too-distant future, Kylie Jenner and other stars decided sell your image to Meta. In the age of deepfakes and avatars, where AI is learning quickly thanks to online apps and games that ask it to share its image, some celebrities have become chatbots. Formally, a legal operation, since it was the direct participants who agreed to sell their faces for $5 million, as reported by an imprudent source Insidersbut this can have disturbing and dangerous consequences.

Kylie Jenner and other stars who became Meta chatbots

Mark Zuckerberg’s project is to bring familiar-looking software to the Internet that allows users to have conversations about any topic. People are reassured by being with people they know, hence the proposal from tycoon Meta, who decided to attract the likes of heiress Paris Hilton, rapper Snoop Dogg, former American football player Tom Brady, and tennis player Naomi Osaka. and the already mentioned Kylie Jenner. Everyone has their own digital identity

: Paris is Amber, Snoop is Dungeon Master, Gamer is Tamika, Tom is Brew, and model Kylie is Billy. Each has been created with an Instagram page featuring AI-generated images that encourage followers to interact.

Kylie, who goes by Billie, is @yoursisbillie and has nearly 100,000 followers. Very little compared to her “real sister” who has 400 million followers on Instagram. But the numbers don’t matter yet. For now, it’s an experiment that Zuckerberg hopes to extend to other stars to teach the algorithm to get better and better. And while he is learning, we underestimate ourselves. “Communication with me will be like communicating with an older sister, but who will not steal your clothes.” – reads the caption for the latest content created with the help of artificial intelligence, where Billie introduces herself to users. There is no doubt about it: her facial features, smile, even her voice are identical. But there is something missing in her gaze, a light that distinguishes us from inanimate objects.

5G and Metaverse technologies were intended to serve surgery and rehabilitation with so-called “extended realities” capable of performing non-invasive surgical procedures while reducing costs for supplies, medical training and data management. And there is hope that soon all this will become a reality. However, given the undeniable benefits, for example in the field of medicine, there is no denying the risk that lies behind this reckless exchange of images that mix the plane of reality and the plane of fiction. In a world where parasocial relationships are normalized and the ability to influence the public through social networks is very high, it’s not hard to imagine what could happen if these images were in the wrong handsif the information sold for experimental purposes was used to express false or even dangerous content, fueling the fake news network. Who would have the tools to distinguish truth from lies when the resemblance between the original and the copy is so precise?

Perhaps Keira Knightley is right, who a few weeks ago staged a provocation against the use of her image by outsiders. “Artificial intelligence can be catastrophic and I hope governments will step in and regulate it,” said the actress, who prefers not to have an Instagram account. “I think the next step is to copyright my face.” And perhaps he is not so wrong.