With the start of September – hence: yellowing trees, wardrobe changes, knee-high boots and trench coats – a new denim-on-denim season begins. At least for the whole of 2023, which a few months ago heralded it as the leading trend of the year. The response from brands was enthusiastic, and jeans became a blank canvas, ready to be re-read. Versatile clothing and trademark Acne Studios – 1996, one hundred pairs of jeans are given away as gifts to artists, fans and friends of creative director Jonny Johansson as the brand’s first launch – it highlights the silhouette. Baggy is better. And in doing so, he chooses a new muse: Kylie Jenner, who thus officially becomes the new ambassador of the brand’s denim campaign.
“I love the organic relationship I’ve built with Acne Studios. I’m a fan of the brand and have worn a lot of their pieces over the past few years. This campaign is one of my favorites.” says Kylie Jenner: “I loved working with Carlene and I love the simplicity of the images, there is power in their spontaneity.” The iconic face of the beauty revolution for the youngest, a beauty guru, a trendsetter, and the star of one of pop culture’s most iconic reality shows, the youngest of the Kardashian clan is great at taking Acne Studios’ quibbles, making them her own, and reimagining them. them in California style.
Thus, Kylie Jenner, shot by Dutch photographer and director Carlein Jacobs, is naked: Acne Studios is interested in authenticity, they are looking for “self-love without excuses.” Denim items are dirty, lived-in, baggy, worn out, unisex. After all, “they are the basis of a wardrobe,” says the creative director.
And among the jeans, trench coats and shirts, two accessories stand out: the new Multi-Pocket bag and sunglasses. These are two things you can’t miss in autumn-winter 2023/2024?