Kylie Jenner is the new face of Acne Studios

The weeks from August to September are always particularly full of official commitments, especially with regard to the presentation of the lookbooks leading up to the various collections. Never more than this year have major fashion brand campaigns shared a common thread: the presence of a member of the Kardashian-Jenner family.

In fact, after the Met Gala, according to popular belief on the net, the era of these celebrities has come to an end. However, they all found a place to move in: Kim became the face of Marc Jacobs, Kendall posed for Stella McCartney, and now Kylie Jenner

he chose Acne Studios to remind us that The Kardashian-Jenners aren’t going to leave us that easily.

On shots taken Carljin Jacobs and Kylie Jenner appear side by side with their doppelgänger in a theme that often returns to the fashion universe, remember when Gucci released a series of twin models on the runway, which always show great grip and power on the runway. public. Stripped of her impeccable model clothes, the Acne Studios campaign is more like a descent into hell, with Kylie’s beauty paired with messy makeup, scruffy hair and shabby outfits.

The main character is denim which has become the backbone of Acne Studios’ seasonal offering over the years; the same creative director Johnny Johansson never misses an opportunity to improve his features in the collection. OZ23 Denim. So the new Kylie Jenner finally seems to be free from the constraints of stylistic codes, in perfect control of her body and image while taming her doppelgänger.

The chosen look consists of an oversized jacket, mid-rise jeans and wide legs, very reminiscent of the “cottage core” style that netizens love, and numerous accessories, including a bag with multiple pockets, perfectly in line with the latest trends.