La Medusa. Bieber’s wife and Kendall Jenner star in colorful ads for Versace

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Versace unveils ad campaign for new collection (Photo: Versace)

The Italian fashion house Versace has presented an advertising campaign for its spring-summer collection.

The main heroines of the campaign are American fashion model Kendall Jenner and Justin Bieber’s wife, model Hailey Baldwin. They were joined by black plus-size model Preshes Lee, 17-year-old Mona Tugaard, Argentinean Mika Arganaraz, Rafael Balzer, and Simone Bricchi.

Models posed for iconic photographer duo Mert & Marcus in striking outfits from the new collection, trying on dresses, crop tops, and skirts from the new Versace collection, as well as showing off the new La Medusa bag in different shades. The images of the heroines of the advertising campaign were complemented by wet hairstyles and evening make-up in chocolate shades.

On one of the shots, Hailey Baldwin appeared in a sexy bustier, posing without underwear and hiding behind a lavender La Medusa bag.

 

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A post shared by Kendall (@kendalljenner)

 

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According to Donatella Versace, this advertising campaign was dedicated to modern Medusa – the main symbol of the fashion house.

“Medusa is Versace’s main muse and a recognizable brand symbol. In these shots, I wanted to show the modern Medusa. And to emphasize how different her faces can be, which are radically different from each other. Indeed, in fact, every woman can be this Medusa, ”she said.

Photo: Versace
Photo: Versace
Photo: Versace
Photo: Versace

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