Lamborghini vs Ferrari: Ferruccio’s challenge

For Italian car enthusiasts, the two main Italian car manufacturerssupercar I’ve been there for decades ferrari And Lamborghini. Even if it has passed into foreign hands, the house from Sant’Agata Bolognese has managed to create a solid core of customers and enthusiasts on a global level, as well as to strengthen its presence in motorsport, in fierce competition with both Ferrari and international manufacturers. A beautiful goal, born in the sixties. For a fight.

THE CHALLENGE OF ENZO FERRARI

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Ferruccio Lamborghini works in 1948 one hundred la Lamborghini Tractors, which soon became one of the “top” brands for the production of tractors and agricultural machinery. Won leadership industry in the fight against highly qualified Italian and foreign competition, expanding its interests also in the sector of burners and air conditioners, achieving a very high prestige here too. Ferruccio was also a lover of the good life and, thanks to his vast financial resources, was not slow to collect a fleet of luxury cars. One of his favorite cars Ferrari 250 HZ, from which he buys a copy of which he is very proud and which he drives with the tenacity of a pilot. However, the mechanics of the 250 GT did not match Lamborghini’s Garibaldian style, due to repeated clutch failures. Therefore, Ferruccio, tired of constant breakdowns, went to Maranello in 1963 to give the Drake some advice on how to improve the reliability of his cars. Enzo Ferrari, with his rough temper, refuse “advice” and Lamborghini more or less replies: “What do you know about luxury cars when you drive tractors?”. Lamborghini returns home furious, but after consulting with his wife and son, decides to challenge Ferrari on his own turf by building his own line of supercars.

THE BIRTH OF A LEGEND

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Lamborghini he wastes no time gathering a team of highly qualified specialists next to him, including Giotto Bizzarini AND Gian Paolo Dallara, allocates a billion lire budget allocated for advertising agricultural machinery to a new car adventure and therefore also asks Gianni Agnelli for advice on his new car adventure. The plant was built in Sant’Agata Bolognese, and as a logo you choose a running bull in gold color on a black field, an animal that simultaneously gives an idea of ​​aggressiveness, power and elegance. The first model is 350 Gtv – unfortunately remained in a single copy – followed by 350GT And 400GT. These latest examples are very successful and Automobili Lamborghini decides to go on the offensive. measure. It is the first Lambo model to use a name associated with a bull breed that harmonizes with the brand, and it is immediately a huge success thanks to the power of the engine located at the rear of the supercar. drawn Bertone and GandiniMiura was produced until 1973, and in the meantime, new successful models appeared, such as Isler, Sword, Jarama And Urraco.

FERRUCCIO LEAVES BUT THE BULL RESISTS

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Success Automobili Lamborghini, unfortunately, is accompanied by the decline of the agricultural machinery division, and in 1972 Ferruccio Lamborghini decides to transfer the management of his car company to the Swiss Georges-Henri Rossetti and René Leimer. Despite the arrival check, a hugely successful model, the house of Sant’Agata enters a period of difficulties, including due to the oil crisis of the 1970s. They are different, they think so Automobili Lamborghini will not be able to survive without its creator, instead of him in the eighties, the Mimran brothers. lead the company in the midst of liquidation procedures, managing to give new life to the House of Bologna and create projects like Halpa And LM002 based on a military prototype Cheetah, and also continue to develop a very effective project Countach. In the late 1980s, Chrysler replaced the Mimrans. under American control Bologna House arrives in Formula 1 both with their “semi-official” team, Squad of Modena Mauro Forghierias a motorist Lotus, Ligier and Larrousseand, above all, represents a supercar designed to make a splash, as Diablo. With this car, the Emilian manufacturer was able to “live on the income” throughout the 1990s, despite the poor organization of the Indonesian Megatech. took over the command bridge of Lamborghini in 1994.

A NEW ERA OF LAMBO

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In 1998, Toro was officially taken over by Audi. New management, linked to the Volkswagen group, manages to improve the Lamborghini, and after a few years, models of enormous thickness appear, such as Murcielago And Gallardo, with a production that from two hundred and fifty cars a year in the nineties goes up to three thousand cars a year. In the “zero years” new models were produced, such as Reventon, Veneno and magnificent Aventadorand 2013 – launch huracan Gallardo’s heir. At the same time, the House of Bologna also resumed its sports activities, specializing in competitions. Gran Turismo and in a monobrand store super trophywhich is rapidly spreading around the world. Thus, Ferruccio Lamborghini’s dream of challenging Ferrari on its own soil came true. Although the owner is no longer in Italy and the historic Sant’Agata factory has been turned into a museum, the Bull continues to impress GT fans around the world.