A visit to the Louvre in Paris, one of the most important, extensive and prestigious museums in the world, offers many different itineraries and interpretations. Of course, there is an aesthetic path that runs from antiquity – from Greek and Mesopotamian works – to the present, tracing the history of female beauty. From the symbolic Venus de Milo – capable of attracting millions of visitors every year – an icon of classical beauty, up to the magnificent Marianne, an allegory of Liberty and a symbol of the French Republic, in the picture Freedom leading the people Delacroix. Not forgetting the other great lady of the Louvre: the Mona Lisa, with her enigmatic and evocative beauty. Already directed by Bernardo Bertolucci, in Dreamers 2003 made the Venus de Milo a contemporary muse by superimposing a statue of Aphrodite on actress Eva Green’s body in one of the film’s most memorable scenes. Now it’s a French luxury cosmetics house inspired by the Muses of the Louvre.
Lancôme filming its advertising campaign at the Louvre
Muses with muses: ancient and modern and modern muses together. Lancôme, the leader of the French beauty house, has decided to partner with the Louvre, the most famous museum in the world, to embark on a creative journey through beauty in search of its most authentic meaning. In an ongoing dynamic dialogue between art and beauty, as the Louvre invites visitors to immerse themselves in the history of art as it moves from one masterpiece to the next, Lancôme helps women discover and demonstrate the limitless potential of their beauty and individuality. For this unprecedented project, the House chose to draw inspiration from nine sculptures featured in the gallery that can communicate with contemporary women. Venus de Milo, Victory of Samothrace, Corinna, Diana of Gabia, Nymph of Scorpio, Echo, Hegea, Hermaphrodite and Venus of Arles.
Limited Lancôme collection for the Louvre.
Inspired by the Louvre and its muses, Lancôme has created a limited collection. Each mention is a glorification of female divinity. For the eyes, the Richelieu Wing palette was created, combining four eyeshadow shades inspired by the Richelieu Gallery at the Louvre. The palette is dedicated to the sculpture of Corinna, a Greek poetess of the 5th century BC. Each new shade of L’Absolu Rouge lipstick celebrates and tells the story of a deity. On the occasion of this collaboration, Lisa Eldredge, Lancôme’s International Creative Director of Makeup, was given the opportunity to immerse herself in the Richelieu Gallery at the Louvre after the museum closed. Deepen the dialogue with art and see the colors and shapes of works in an exciting and unprecedented light.
The Génifique skin care line is an ephemeral edition dedicated to the goddess Igea, the epitome of health and well-being. The collection campaign was filmed inside the museum. Among the ambassadors immortalized in the halls of the gallery are Zendaya, Amanda Seyfried, Aya Nakamura and model He Kong.