LeBron James and Erling Haaland star in ‘Kings and Vikings’ commercial for Beats By Dre

The ad is narrated by Savannah James, wife of the basketball legend, and Alfie Haaland, father of the Manchester City footballer.

Headphone brand Beats by Dre has announced Norwegian football player Erling Haaland as its newest brand ambassador, alongside stakeholder LeBron James.

In “Kings and Vikings,” viewers see the athletes closest to them provide compelling support and encouragement to the two stars. It’s clear that even though James and Haaland live in different worlds, their stories of perseverance are strikingly similar.

“I’m excited to join the Beats family, a brand that has long been a part of my pregame routine as an athlete,” Haaland said. “Family is important to me and this event and partnership really illustrates that.”

The event comes as James’ wife Savannah and children Bryce and Zhuri join Beats by Dre, marking the brand’s first-ever family signing.

“It’s been very special to see our family’s relationship with this partnership grow over the years,” James said. “It’s such a blessing for me to be able to share the stage with them and a brand that has been a part of our lives since we embarked on this journey. “Family means everything to me! “

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