LeBron James hires black woman to help lead his production company

LeBron James’ SpringHill company just got a new leader.

Geraldine Pamphile appointed executive vice president, international Support the brand in taking advantage of opportunities to tell its story and intellectual property to an international audience, According to an exclusive report by The Hollywood Reporter (HR).

She previously held senior positions at the NBA and French music and urban culture group Trace.

“I have been following SpringHill Company closely over the past few years and have been deeply inspired by what this talented team has built,” Pamphile said in The SpringHill Company. human Resources

Report. “I’m honored to be able to leverage my experience and deep relationships to help the company grow and break new ground in the global space.”

The company is in capable hands, as she worked for a basketball league in the Asia-Pacific region before returning to the U.S., where she generated 90% of revenue from the media and merchandise business

“With over 20 years of experience driving value at the intersection of media, technology, sports and entertainment, I know Geraldine will be a valuable addition to the TSHC team as she oversees Our international strategy. He added: “We are committed to unlocking meaningful opportunities, growing our global footprint and expanding our mission of empowerment around the world. ”

In 2021, SpringHill was reportedly valued at $725 million after New York-based RedBird Capital Partners led a deal to acquire a substantial minority stake in the company.

“We will be able to fund our own projects,” SpringHill co-founder Maverick Carter said in an interview. “We’re going to build out our physical production arm so that we can fund and control the production of the products that we make, so when we talk about empowering creators, we can really put creators in control.”