ROME (ITALPRESS) – For the seventh consecutive year, the Lexus will be the official car of the Venice International Film Festival – La Biennale, reaffirming its connection to the world of cinema. The Japanese premium brand continues to be the driving force behind feature films to be shown during one of the oldest cinematic events in the world, where the modern and powerful history of Laguna is intertwined with the values of the Japanese brand. Unforgettable emotions and experiences of cinema, in fact, are connected with the language of the brand and its cars, where meditation, attention to space and immersion in new worlds are necessary. As the show’s official vehicle, Lexus will accompany directors, actors, and celebrities such as Zendaya, Mike Faist, Josh O’Connor, and Caterina Murino, as well as many other protagonists of the show, in cars from the electrified range, fully representing the pioneering spirit and innovation of the brand for the first time. will appear on the beach Lexus LBX – Lexus Breakthrough Crossover.
The new compact SUV – the smallest and most dynamic brand to date – represents the start of a new Lexus journey that breaks convention to offer luxury, style and comfort without sacrificing the ultimate driving experience. Just like a modern film, non-standard: an expression of energy, emotions, love and strength of oneself. Also this year we will be next to the Film Biennale 2023 to give an extra touch to the magical atmosphere you breathe. in Venice during the exhibition and offer guests the opportunity to experience the most amazing Lexus experience,” said Paolo Moroni, Director of Lexus Italia. “We are especially proud to unveil at this important milestone Lexus’ latest addition, the LBX, an SUV that embodies contemporary ideas in design and technology while retaining the Lexus hallmark.”
photo: press service of Toyota Motor Italia
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