For the seventh year in a row, Lexus is the official car of the Mostra Internazionale d’Arte Cinematografica – La Biennale di Venezia, confirming its connection to the world of cinema.
Seventh year in a row Lexus approved as the official car of the Venice Film Festival. From August 30 to September 9, 2023, the vehicles of the Japanese company’s Electrified range will showcase big world stars on board at the Venice Lido, explaining the brand’s core values: quality, craftsmanship and technology. Taking center stage is the new Lexus Lbx, a compact SUV ready to impress by offering the ultimate in luxury in a small car.
LEXUS ON THE RED CARPET IN VENICE
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The Venice Film Festival is considered the most exclusive and iconic red carpet in the world, wrapped in incomparable magic. The red carpet where the world’s great stars will arrive on board for the seventh year in a row electrified Lexus lineup, a company car, also of this 80th issue. There is no star that has not been immortalized in recent years next to one of the cars of the Japanese luxury brand Brad Pitt, Julianne Moore, Cate Blanchett, Antonio Banderas, Elodie, Raoul Bova, Harry Styles, Timothée Chalamet. All arrived “silently” in Lexus flagships, but were greeted with a roar from the fans. Thus, the Japanese brand continues to be the “engine” of the feature films that will be shown during one of the oldest cinematic events in the world, where the modern and powerful history of “Laguna” is intertwined with the brand’s values.
LEXUS LBKS
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If last edition the new Lexus RX was the absolute star, the expression of the vision of Lexus Electrified debuting in Italy, this year the focus will be on a new “small” car from the luxury brand Toyota. pounds, an abbreviation for the Lexus Breakthrough Crossover, a car ready to impress with its exquisite functionality in a small package. At the Lido in Venice, the compact SUV will showcase the innovative and pioneering spirit of the brand, opening up a new path for Lexus that breaks convention. offering luxury, style and comfort without sacrificing driving pleasure. “Like a modern film, out of the box,” says Paolo Moroni, director of Lexus Italia. The goal of the Japanese manufacturer was to create a chic and casual car that immediately resonated with passengers thanks to simple and elegant at the same time. The design of the driver’s seat, as always, was made in accordance with the Tazuna concept, with the main controls and all sources of information at hand, so that they can be easily used. “We are especially proud to bring the latest addition to Lexus, the Lbx, to such an important milestone,” says Lexus Italy Director Paolo Moroni, “an SUV that embodies contemporary ideas in design and technology while maintaining the hallmark of Lexus.”
FIRST BAY ON LEXUS
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The 80th Venice Film Festival will make the Venetian island shine again from August 30 to September 9, 2023. But because of the strike of Hollywood actors and screenwriters, cars from the landfill will be the first to step on the red carpet of the electrified Lexus. , opening the event, it will no longer be the stars of the “Challengers” Luca Guadagnino, but the cast CommanderEdoardo De Angelis, with Pierfrancesco Favino, Johannes Wierix and Johan Heldenberg.
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