Linnetz and his american dream protagonists in June

Florence, 12 April 2023 – Few know how to tell the American dream like him. Yet this creative eclectic is only 32 years old and carries on his fashion along with his other passions, photography (also for Vogue Italia) and music videos (also for Kante West and Lady Gaga).

He is the Californian designer Eli Russell Linnetzwho will be the Guest Designer of Pitti Uomo 104 and who will present in Florence – with a fashion show scheduled for Wednesday 14 June – the Spring-Summer 2024 collection of his label ERL, and will talk about his vision and his crossover world between fashion, design and lifestyle creating a specific project for the occasion.

“An eclecticism aware of cultural and gender references – he says Lapo Cianchi, Director of Communications and Special Events of Pitti Immagine – A talent for combining commercial flair and free creativity. An original, often ironic and irreverent reinterpretation of America’s clichés, the eternal ones and those of today. These are the profile elements of Eli Russell Linnetz which ignited our interest and the desire to invite him to Florence. Eli invents and builds worlds that feed on the solar vitality of California, mixes fashion and art with grace and joy, combines the inevitable street culture with luxury sportswear. All combined with a sure media instinct, also evident in recent collaborations with global brands and music stars. We are certain that your intervention a Pitti Man

it will generate great energy for the entire fashion community.”

Again from Florence and from its international fair for new fashion, a candidate for success in fashion “sprouts”, as already in many other lucky cases.

Born in Venice Beachin Los Angeles, this little more than thirty-year-old is already arousing a lot of interest because moreover he had a baptism of fire recently because he was called by the creative director of Dior Homme, Kim Jones, to be the first guest designer in the history of Dior menswear, therefore a baptism exceptional on an extremely prestigious catwalk.

“It is with great excitement that I join the long list of heroes who have walked these roads before me. Like standing on the shoulders of giants – the waves of California

that swell towards the sky and then crash over Florence, the cradle of the Renaissance and of magic – and a beauty that suddenly arises out of nowhere. It’s looking through magical glasses as the journey continues…”, he says Eli Russell Linnetzwhich launched its Erl brand in 2020 already very well distributed in the world.