Lionel Messi moves into Michael Jordan territory with his own sneaker line from Adidas

Football may not be America’s favorite sport, but Lionel Messi The craze continues. Nearly six months after his MLS debut, fans and other football players are eager to see the Inter Miami star return to action.German clothing brand Adidas seems to have captured the attention of its fans The most marketable athlete announced by Sports shoe line after him. This takes Messi into uncharted territory, territory that some have reached before. Michael Jordan.Adidas previously played a crucial role in helping Inter Miami sign Messi by providing strategic deals.

With all that in mind, news of an upcoming sneaker line suggests Adidas believes Lionel Messi can maintain his presence in the NBA icon’s booming U.S. market.adidas will release a samba sneakers

In 2024, a series based on Lionel Messi was born. This was 12 years after the original samba-style shoes were launched. The new product is mainly white with purple stripes on the sides and back. Samba gold pattern printed on the side.

In 2012, adidas released Samba Originals as a tribute to Lionel Messi. Considering its versatility, this shoe has been a huge hit. Samba instructors are equally at home while exercising or dancing. As a result, clothing giants are looking to bring popular lines back into the market. However, despite the high quality of the Samba sneaker, it is still a long way from the popularity of the Jordan series.

Michael Jordan collaborated with Nike to produce the legendary line of Jordan sneakers, the most popular of which was the “Air” line. The first Air Jordan shoe was released in 1984. It’s understandable that adidas would want to emulate this legendary partnership. However, this isn’t the first time Lionel Messi and Michael Jordan have been like-minded.

Adidas offers Lionel Messi similar MLS deal as Michael Jordan

As the official sponsor of Lionel Messi and Major League Soccer, adidas has used a creative deal to unite the two. Due to his continued involvement in MLS, Adidas offered the Argentinian a share of the increased profits.Share this transaction striking similarity Back in the 1980s, Nike struck a deal with Michael Jordan.

In 1984, the professional basketball player signed a contract with Nike but did not receive a fixed financial figure. Instead, he received a 5% royalty on the revenue from the “Jordan” brand. With a net worth of approximately $3 billion, it’s safe to say that he benefited greatly from the deal. Lionel Messi’s deal was recently signed and is expected to earn him around $32 billion! That’s a staggering number, but it pales in comparison to the Argentinian’s impact on the “Beautiful Game” in the United States.

What do you think of the “Samba” sneakers? Let us know in the comments below.

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