L’Oréal Paris celebrates women’s empowerment at the Eiffel Tower with its ‘Walk Your Worth’ event

L’Oréal Paris invites the public to celebrate women’s empowerment, inclusivity and sisterhood on the esplanade of the Eiffel Tower, welcoming a family of brand ambassadors who will unite to make a feminine and feminist statement.

As part of one of the world’s most iconic landmarks, the exhibition will reaffirm the tradition of presenting the vision of L’Oréal Paris in iconic locations in Paris. Sharing inspiration and creative excellence with consumers around the world, the event will be open to everyone and streamed live on Instagram, the brand’s websites and Roblox.

For the sixth time since 2017, Le Défilé’s “Walk Your Worth” will celebrate sisterhood as well as the synergy between beauty knowledge and fashion.

International brand ambassadors attending the show will include Marie Bauchet, Cindy Bruna, Camila Cabello, Nikolaj Coster-Waldau, Viola Davis, Elle Fanning, Luma Groth, Kendall Jenner, Liya Kebede, Katherine Langford, Eva Longoria, Andy. McDowell, Helen Mirren, Aja Naomi King, Soo Joo Park, Aishwarya Rai and Yseult.

Along with these international ambassadors, L’Oreal Paris Ambassador Navya Nanda will also walk the runway. This will mark her debut at Paris Fashion Week. Earlier this year, the young philanthropist teamed up with L’Oreal Paris to support their charity initiative ‘Stand Up to Street Harassment’.

Pankaj Sharma, Director, CPD (Consumer Products Division), L’Oréal India: said: “Paris Fashion Week represents a major milestone in the beauty industry, showcasing the exceptional craftsmanship, innovation and skills that drive our industry towards continuous improvement. Moreover, it serves as a celebration for women at various stages of success.”

“As a renowned beauty brand that consistently champions women’s empowerment, L’Oreal Paris strives to inspire women to embrace their unique individuality and discover their inner worth,” Sharma added.

L’Oreal Paris India has partnered with Myntra for Paris Fashion Week to bring the world’s best beauty products to the Indian consumer market.

Sharon Pais, Chief Commercial Officer, Myntra: said, “We are thrilled to be the exclusive partner of L’Oréal Paris in India for Paris Fashion Week. To come together for a beauty event of this magnitude that aims to make a statement while celebrating sisterhood under one of the world’s most iconic landmarks is truly remarkable.”

“Through our close collaboration, we are excited to bring the best of global beauty to our thriving base of beauty consumers in a country fresh off the runway,” Pais added.