L’Oréal Paris will hold a parade at the foot of the Eiffel Tower

It happened in the forecourt of the Eiffel Tower, in the middle of Paris Fashion Week. L’Oreal Paris On October 1, it organizes a traditional fashion show, which will bring together all its representatives on one podium. “As a feminine and feminist brand,” she states. Dolphin of Viguier-OvasseInternational CEO of L’Oréal Paris, “we are convinced that self-esteem is the result of working on oneself, and beauty is the catalyst for this path.”

Called “Walk with dignity” Défilé 2023 carries a message of the emancipation of women, heroines whom L’Oréal actively helps. After ‘Get up’As part of its global program to combat street harassment, the brand encourages women to believe in themselves and their future.

“As the world’s leading beauty brand,” adds the CEO, “we are naturally committed to supporting women in their quest for independence, so that each of them can become who they aspire to be. With this fifth L’Oréal fashion show in Paris, we remind all women that their uniqueness is their greatest strength.” This sixth year, muses Eva Longoria, Camila Cabello, Kendall Jenner, Elle Fanning, Helen Mirren, Andie MacDowell, Iseult and many more will walk the catwalk wearing designs from Elie Saab, Giambattista Valli and Mugler.

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