A message to all One Direction fans: Harry Styles isn’t the only fashion icon in his favorite boy band. Louis Tomlinson, just back from a world tour, like his former bandmate, recently unveiled the launch of his new clothing brand. No lace, tutu or jumpsuit as Harry Styles usually wears on stage, but a blackcore-inspired casual collection that reveals all his love for the world of football mixed with his British roots. Louis Tomlinson’s new brand has been named 28 Clothing and is unveiled today with a new campaign directed by John Gorrigan and curated by Helen Simons.
Pictures from the debut collection of 28 Clothing showcase a quintessentially English street approach, with the series immortalized in suburban areas, football fields and skate parks. Louis Tomlinson’s first clothing line includes T-shirts with matching shorts, blazers and joggers, and a minimalist turtleneck. The line is expanding to include a hoodie, T-shirt, polo shirt, socks and a zip-up windbreaker. The “28” logo is featured on both jerseys and soccer jerseys, as well as a print of a bouquet of stylized roses. On his feet, of course, are various vintage Adidas sneakers from a collection that Liam Gallagher would certainly be proud of. The collection is available online at 28 Clothing.
Photo credits: Instagram profile @louist91 and @hypebeastuk.
Tags: Fashion, One Direction, Louis Tomlinson, fashion