Michael Jordan and famous director Spike Lee are two names that are always associated with Nike in the 1990s. Lee was the mastermind behind the iconic “It’s Gotta Be The Shoes” campaign. The film director has a good relationship with the two MJs in the basketball world. Although Lakers star “Magic” Johnson may be late, he did not forget to send birthday wishes to his old friend.
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Spike Lee was born on March 20, 1957. To celebrate Lee’s 67th birthday (even if it’s a few days late), Magic shared an old photo of the two enjoying the New York Knicks vs. Los Angeles Lakers game. Johnson captioned it, “Happy birthday to my man Spike Lee!” Praying for more. “
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The Los Angeles Lakers legend has supported Spike Lee through several highs and lows. It’s worth noting that while making the iconic film “Malcolm The only help he could use was from his friends. So, I called many celebrities to donate money. One of them is Johnson. The five-time champion made a generous contribution to the film. However, that wasn’t the only help he received from Johnson.
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The director also made phone calls to many other celebrities, including Oprah Winfrey, Tracy Chapman and others. Finally, I decided to call Michael Jordan as well. Lee needs at least a few million dollars. So he cleverly used Johnson to negotiate with the Chicago Bulls legend. When Lee called MJ, he decided to intentionally mention Johnson’s contribution to the film.
“I called Magic; I wrote a check. Then I called Michael Jordan and told him how much he gave Magic,” Li said.advertise
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Michael Jordan helps Spike Lee finance his powerful ‘Malcolm
Lee ran out of money a month before the film was to be completed and launched a campaign to persuade black celebrities to donate funds to complete the film.#NBA#BullsNation pic.twitter.com/hngXsRcEf1
— Jordan Rules (@Rules23Jordan) August 11, 2023
result? The director got a better deal with Jordan, who donated more than the Lakers legend. In 1989, Lee and Jordan collaborated on their first commercial. He understands the competitive nature of championships and takes advantage of it well. He even continued to include Johnson in the program, which turned out to be great.
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Finally, in 1992, Spike Lee released the eponymous version of Malcolm X, played by Denzel Washington. The total box office gross was $73 million. Do you know this story? Share your thoughts with us in the comments section below.
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