Make up like Barbie: pink, light blue and other colors

barbiecore is the tendency to dress or wear makeup like Barbie. Nothing new, probably, given that the desire to be a child again cyclically returns. What if a lipstick was enough?

The second trailer for the film has just been released Barbie by Greta Gerwig and it already is Barbie mania. Or perhaps it has always been there, at least among the nostalgics who enjoy sifting through reels and photos of the most famous doll in the world on social media. Waiting for the film with Margot Robbie and Ryan Gosling (respectively a Barbie and a Ken in the flesh, even without make-up) has only rekindled a passion that has never fully subsided. Because Barbie’s story is part of the costume.

If yesterday we dreamed thanks to her, today we can recognize ourselves in her. Since he is no longer 90-60-90 with an hourglass figure, wasp waist, long legs, very blond hair and blue eyes. Today Barbie has gained a few pounds, lost a few inches in height, it represents every ethnicity and physicalityincluding any problems. In short, it is what is called “inclusive”. One wonders if it is Barbie who follows the social change or if it is this that accelerates also thanks to Barbie.

Beyond the Marzullian questions, the fact is that Barbie pink is a pantone color, precisely the 219C. That cyclically both make-up and fashion re-propose it: the last one was Valentino with the autumn-winter 2022 fashion show in which Pierpaolo Piccioli debuted with a shocking pink that many have renamed “pink Barbie”.

In makeup, however, the shocking pink is a separate category that lives on its own light: it communicates joy, liveliness, empowermenteven when it declines in cloying accents like trends candy or flower. Nothing to do, therefore, with the baby-effect sugary sweetness.

Barbie-style beauty look

Barbiecore is the trend of wearing pink from head to toe. Or, seen from a broader point of view, the trend of being inspired by Barbie in the way of life, that is, going back to being a child and expressing light-heartedness. On Instagram, the hashtag #barbiecore is very popular with total pink looks and tutorials on how to wear Barbie-style make-up. In the next few lines, we show you a roundup of examples to find your inspiration.

Make up like a Barbie

From the left:
On-the-Glowblush sticks, Pixi (23.50 euros from Sephora), can be used both on the cheeks and on the lips, the strawberry pink is delicately transparent in perfect Barbie style.
Lip and cheek stick 2 in 1, blondesister (18 euros), enriched with butter and vegetable wax to comfort the skin.

Above, a shot of the famous Moschino fashion show in honor of Barbie, designed by Jeremy Scott for spring summer 2015.

Pink lipsticks like Barbie

From left, lipsticks to replicate the typical “barbie pink” on the lips, a very delicate soft pink: Hydra matte lipstick by Essence (€2.61), Baby Doll Against BS by Pretty Vulgar (22.90 euros at Douglas) and Chubby Stick, tinted lip balm by Clinic (22 euros).

Barbiecore-effect powders and blushes

With its stylized packaging it transports us to a fairytale world, just like the collection it belongs to (Wonderful world): Ticklerose-gold powder highlighter, Benefits (36.50 from Sephora).

Above, top model Gigi Hadid in a shot from a few seasons ago.

From the left:
Amazonian Claypowder blush with formula skintuitive™ that changes color when blended into the skin for a personalized result, Tart (35.50 euros).
Dreamy Cheek liquid blushliquid blush with a light texture that melts into the skin, Naj Oleari (24 euros).

Bright pink, purple and lilac eyeshadows

Barbie makeup is not only pink, but also lilac and purple in the brightest shades, perfect for a disco night.

For a sparkling Barbie-proof smile, oral hygiene goes pink: BEYOU toothpaste with a watermelon and menthol flavour, whose sugary yet fresh taste reminds us of childhood (€10.50); toothbrush 5460or the number of extra soft bristles to remove any food residue from the teeth without damaging the gums (6.90 euros), all Curaproxin the pharmacy.

Barbie’s iconic light blue eyeshadow

Heavenly eyeshadow, well highlighted on the upper eyelid with a thick line: this is the trick with which we imagine the most famous doll in the world. Above, a shot from the Moschino spring 2015 show in which that make-up is replicated. And we realize that after all it is not so outdated.

Lash Couture LuXtension Multipackmaxi volume effect false eyelashes, Kiss (20 euro)

Trials of Barbie-style makeup techniques, with an eyeshadow application technique that isn’t too blended.

To replicate Barbie’s iconic light blue makeup, Colourstay day to nightpalette with four eyeshadows in shades of denim, Revlon (16.90 euros).

The makeup effect color block, that is, applied in a solid color all over the eyelid, it is easier with a cream eyeshadow, such as that of & Other Stories (19 euros on the Stories.com website).

The alternative in pastel green

From the left: 20H Ultra Precisiongel pencil, Catrice (€2.95); Shadow Bombliquid eyeshadow, Revolution (6.99 euros); Doublewear24 hour waterproof pencil, Estee Lauder (29.50 euros).

Glitter eyeshadows

HB MULAC, a palette of 4 glitter pods, Mulac (on the Mulaccomestics.com e-shop)

Viva La Pink – Next Level, Barbiecore eyeshadow palette, Avon (14.99 euros).

From the left: Perfect Volume Royalblue mascara, The Biosthetique (€37.50 in salons); Vamp! Stylus Linerpencil eyeliner, Pupa (19.90 euros).

Fuchsia or shocking pink eyeshadows

In March 2022 at Pierpaolo Piccioli’s debut show for Valentino, the models walked in a pink total look, with coordinated pop-effect eyeshadows. They were the first signs of barbiecore.

From the left: colorEXPERIENCE Eyeshadowpigmented eyeshadow, Debby (5 €);
POP PowderGel Eye Shadoweyeshadow with a buildable texture, Shiseido (28 euros);
pod eyeshadow, Snow Cosmetics (7.90 euros).