Marc Jacobs chose Kim Kardashian for the fall 2023 campaign.

Kim Kardashian was chosen Marc Jacobs as the new face of the campaign dedicated to the collection Fall 2023, and it was because of the pictures taken by Tyrone Lebon that the network was divided. In this way, the brand succeeds admirably in its intention to keep the web silent and spark discussion.

This is not surprising when you consider that at the latest show held as part of New York Fashion Week, the brand surprised the public with a fashion show that lasted just under 3 minutes, with an artificial intelligence-written presentation of the show. In this way, Marc Jacobs seems to be perfectly integrated into the web ecosystem, always choosing strategies that make us discuss and reflect on the speed of digital systems and the birth of new social media stars.

On the other hand, however, Kim Kardashian is not entirely new to the medium, and indeed, the network seems to be truly tired of her presence, after recently appearing in every major football competition, and of her SKIMS brand, which has been valued at over $4 billion. dollars is by far the most sought after face at the moment. Marc Jacobs, on the other hand, has always chosen pop icons for his advertising campaigns, just think about Paris Hilton, Winona Ryder, Pamela Anderson and Nicki Minaj.

The 42-year-old star appeared in various pictures. three polka dot dressesdressed in a black corset with a matching leather midi skirt located between balloons signed GAME LABORATORY. The chosen motif stands out both on the opera gloves and on the purse. What attracted the most attention was definitely the shoes chosen: white platform boots from a dizzying height.

In another shot, Kim is seen wearing a puffy-sleeved black denim jacket and a snow-white tote bag, and finally, continuing with the inflatable theme, the star poses next to a pair of leg-shaped balloons that resemble boot platforms. in the first photo combined with a crescent-shaped Curve bag and a plain black jacket with a tone-on-tone polka dot pattern.

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