Feat. Adidas – Marrakesh never been so strong: rapper this is the Italian face of the new countryside Global. Another confirmation of a strong and prosperous situation. cooperation which will see Adidas Originals partner Marrageddonan unprecedented rap festival that the artist plans to hold in Italy, with two exclusive concerts: September 23 in Milan (all tickets are already sold out) and September 30 in Naples.
Since it debuted to the world over 50 years ago, Brand Clover he lived a thousand lives, accompanying everyone from athletes to cultural pioneers Street. Now, to mark the beginning of a new era for the brand, Adidas originals decided to pay tribute to those who contributed to bringing its historical symbol (the shamrock) into the spotlight again and again, with a new campaign under the slogan: “We gave the world the original. You gave us back a thousand“
From sports to skateboarding, music to fashion, Originals has always stood the test of time. A solid story of passion and success that Adidas decided to tell this story through three short films made by as many creative pioneers as possible, each highlighting a different silhouette of the three sneakers timeless from the Three Stripes brand archive: Samba, Superstar AND Gazelle. Sneakers return as protagonists in shots featuring global talent: from David Beckham to Marrakache, from Jenna Ortega to Leao. Every frame glorifies and enhances the story. brands and the most iconic faces who have collaborated and chosen Adidas Originals over time as an expression of their creativity and originality.
Famous director and founder of the production studio LoveSong, Daniel Wolftakes a creative approach to the model Superstar: Designed for basketball players, but also adopted by hip-hop fans. Classic superstar leather it was a real revolution and thanks to its quality and timeless line it has established itself as evergreen ubiquitous. Wolfe’s video traces the journey of this legendary role model from the basketball courts to the top of the entire culture, featuring the famous hip-hop group. Run DMC which literally shocked the world in the Shell Toe version.
Then he moved from the catwalks to skate parks around the world. Gazelle born as a simple sneakers but it immediately becomes a symbol of those who want to break stereotypes in search of innovation, thanks to the leather upper. leather suede lightweight, classic and rubber sole. Will Dorn tells the story of this silhouette through the eyes of a young protagonist who crosses several eras in clothing. Adidas the archives are faithful to the chronology, meeting a couple of professional skaters along the way Mike Arnold AND Miles Silvas.
Samba, the first to make news on the football scene: these humble rubber-soled trainers quickly became synonymous with disrupting trends around the world. Famous visual artist Justina Obasi traces the model’s legendary history, traveling through time and space, from the smooth footwork of some young footballers to the many cultural scenes that have made this iconic shoe their own. And this is exactly Samba, and exactly the sneaker to which Marrakesh lends his face.