A technology company specializing in generative artificial intelligence. Metaphysicsannounced its new system for monitoring and managing personal data, from voice to face, so that interested stars can assert their image rights and always keep them under control.
Star caliber Tom Hanks, Ann Hataway, Octavia Spencer, Rita Wilson – all represented by CAA – have partnered to begin using this tool, which will not only be able to reproduce their physical characteristics, but also transparently manage how these aspects will be used by third parties.
Fundamental points of discussion, as we know, are consent to the use of this data, adequate compensation for what this entails for the subjects and, finally, the thorny issue of copyright.
The issue of AI and the consequences that unchecked use of this tool can and has brought to Hollywood and beyond is one of the highlights of the SAG-AFTRA strike, and it is not lost on the CEO and co-founder of SAG-AFTRA. Metaphysics, Thomas Graham, who said about this:
AI will forever change the world of content creation and storytelling. Whether you are an actor, performer, athlete or just a concerned and confused citizen, it is imperative that everyone takes a step to protect their personal data, which can now be used to recreate a completely authentic and believable version of you.
We must provide a secure and transparent platform for all performers, intellectual property owners and filmmakers so that the use of this data is coordinated and controlled. This ensures that it requires explicit consent and fair compensation.
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Source: TRR