Hard Rock Stadium has used its vast footprint to become a global sports center.Courtesy of Hard Rock Stadium
three years From now on, in 2026, This year will underscore Hard Rock Stadium’s status as one of the premier venues for major events in the United States.
That year, the facility hosted the College Football Playoff National Championship in January, followed by the Miami Open in March and the F1 Miami Grand Prix in May. Hard Rock Stadium will host FIFA World Cup games that summer, and then will host Miami Dolphins and Miami Hurricanes football games as usual in the fall. Not to mention other things that end up on the schedule, such as headline concerts, boxing matches or football friends who frequent the stadium, which has around 65,000 football seats.
“In 2013, when I came here and sat down to talk to Steve Ross, we were a 30-year-old stadium with a lot of parking,” Miami Dolphins and Hard Rock Stadium CEO Tom Garland Tom Garfinkel said. “Steve truly has a vision for us to become a global entertainment destination. That is the ultimate goal when we complete the process of renovating the stadium.”
The stadium hosts F1, tennis, football and many other events.Courtesy of Hard Rock Stadium
The venue, which completed a $350 million renovation in 2016 funded by Rose, has hosted Messi and Neymar. Max Verstappen and Lewis Hamilton; Jay-Z, Beyoncé and Coldplay; and Serena Williams and Roger Federer. It capitalizes on and enhances Miami’s reputation as an international center for sports, entertainment and culture.
“Some events are more profitable than others,” Garfinkel said. “Across the board, our business profitability has really improved significantly over the past 10 years, but we’ve also invested heavily in it. For someone like Steve, he doesn’t survive on the profitability of this organization. “
The addition of the Miami Open and F1 has resulted in changes to the campus, including the now permanent addition of a paddock that was built for F1 but sold as a premium experience before, during and after Dolphins races and other events.
“When we invest in infrastructure, we always think about how it will impact other events and what we can gain from it,” said Todd Boyan, Hard Rock Stadium’s senior vice president of stadium operations. Other uses?”
Garfinkel is now hiring a chief marketing officer. One person he spoke to asked if there were other jobs in the industry, such as the position of chief marketing officer at Hard Rock Stadium.
“I don’t think it exists, and that makes this guy very excited,” Garfinkel said. “This person has a very important job at a large company, and the reason they’re interested is because it’s not an asset.”