Courtesy of Taylor Mitchell
David Yurman has tapped actor Michael B. Jordan as the face of The Vault, the luxury brand’s debut men’s fine jewelry line.
Michael B. Jordan shines as the face of David Yurman’s latest campaign.
The renowned jewelry brand tapped the actor-director to showcase his first men’s fine jewelry collection, titled “The Vault.”
Captured by famed photographer Tyler Mitchell, Jordan wears a range of newly released jewelry against a navy blue background.
“The theme of this event is for all artists to thrive: be yourself,” Jordan said in a statement. “We all bring something different to the table; that’s what makes us unique.”
He continued: “Working with David Yurman gave me the opportunity to work with an artist to create something universal, classic and reimagined.”
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Inspired by architecture, mythology and nature, the new 30-piece collection features a bold range of bracelets, necklaces, rings and cufflinks.
“Curiosity and innovation have been at the heart of David Yurman from the beginning, and now is the perfect time to blaze a new trail in men’s jewelry,” President and Chief Creative Officer Evan Yurman said in a statement.
Speaking further about Jordan’s involvement, Ullman said: “Michael is a versatile artist who brings virtuosity and elegance to every project he undertakes – there is no one more Suitable for conveying the scale of this collection.”
This isn’t the Creed III star’s first foray into fashion advertising. He has previously worked with brands such as Ralph Lauren, Calvin Klein, and Coach.