Michael Jordan’s son taps into father’s $5 billion brand to reignite passion for basketball

Air Jordans played a huge role in fostering the sneaker culture we see today. For many fans, sneakers are a way of life. For Michael Jordan’s son, that’s doubly true. The former University of Central Florida guard was back on the hardwood yesterday, but not without a trusty pair of Jordans. He recently showed off his latest “gymrat” look on Instagram.

Marcus Jordan first shared a photo of himself on the indoor court at Harvard-Westlake School in Los Angeles as Kanye West and Ty Dolla $ign’s new song “Hoodrat” plays on his story. He captioned the story “Gymrat” and tagged the Harvard-Westlake coach, who was apparently training with Marcus. Next story about Jordan, I shared a snapshot of his kicking ball, Air Jordan 12 Retro Taxi.

Made from white calfskin with black trim, the shoe originally launched in 1997, the year Michael Jordan won his fifth championship. Marcus Jordan shared a sneak peek of the shoe on his Instagram Stories. Alongside the image, he wrote: “Today is J.”

Marcus seems to be closely associated with Air Jordans. While the 33-year-old wasn’t able to continue the Chicago Bulls legend’s legacy on the court, he did so off the court with his “trophy room” business. But years before opening his own boutique, Michael Jordan’s son had already shown a fierce loyalty to his father’s brand.

Even though his team signed with Adidas, Marcus Jordan wore Air Jordans

Did you know that Marcus chose to wear Air Jordans during his college basketball days, despite some advising him against it? During his freshman year, the University of Central Florida was in the final year of a footwear and apparel deal with Adidas. However, Marcus insisted on wearing Air Jordans against Saint Leo University. Ultimately, the university lost a five-year contract extension with Adidas and lost 84-65 as Marcus’ shoes made headlines.

Marcus Jordan’s basketball journey began at Loyola Academy and Whitney Young High School. Subsequently, he joined the University of Central Florida, where he averaged 12.3 points, 2.9 rebounds and 2.7 assists per game from 2009 to 2012. After his college basketball career, Marcus opened his luxury sneaker boutique.

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A room in Jordan’s home was so filled with Mike’s trophies and awards that his son named his boutique sneaker store the “Trophy Room.” His action roll tells of his devotion to his father. Whether on the pitch or in the business world, the 33-year-old has lived by the values ​​instilled in him and will continue to do so. What do you think of this story? What’s your favorite pair of sneakers worn by the Renegades participants? Let us know in the comments section below.